Model Citizen: Karl Lagerfeld Features His Bodyguard in Ad Campaign

What better way to show your appreciation for a very faithful employee than to feature them in your ad campaign? That is just what designer Karl Lagerfeld did for his personal assistant and bodyguard of 14 years, Sébastien Jondeau, according to Women's Wear Daily (opens in new tab). The campaign shows Jondeau, a dark-featured boxing enthusiast from the suburbs of France, with eyes that pierce the camera, sitting pretty in a tailored suit. You can check a teaser of a two and a half minute clip that will release later today of Jondeau speaking about the perks of working with Lagerfeld at karl.com (opens in new tab).