Winter 2026's Fashion Color Trends Are Already Making a Mark

Prepare for a season of vibrant and viral moments.

camel, pink, teal, pistachio, orange, and navy winter fashion color trends 2026 at Khaite, Victoria Beckham, JW Anderson, Tory Burch, JW Anderson, Valentino Resort 2026
(Image credit: Launchmetrics)

2025 was a banner year for color trends. Butter yellow replaced white as a go-to, rich-feeling neutral. Olive was the more muted follow-up to Brat green. And chocolate brown became a decadent treat that made us look and feel luxurious. Looking at the Winter 2026 collections, next year will be just as vibrant, filled with viral moments that come with shades to match our moods.

The Winter 2026 color trends—first presented in luxury lookbooks and on runways worldwide this past June—are made up of an impressive range of shades. Minimalists will be pleased to see classic camel brown and navy blue so deep that it’s almost black. (In the words of “The Cutting Room Floor”’s Recho Omondi, “To me, the perfect, proper, sophisticated navy looks like ink, and you only really catch it in the sunlight.") There are saturated and striking colors in equal measure: Brands like Fendi, Tory Burch, and Victoria Beckham hone in on bright blue-green teal and tangy tangerine, especially on “main character” coats and cocktail dresses for holiday parties.

We're breaking down the six color trends that'll define winter 2026’s fashion. Some clearly command the spotlight, while others make an impact on a quieter level. Oh, and we also shop out each shade, giving you a chance to perfect next year’s palette ahead of schedule.

winter 2026 color trends, navy blue at Khaite, Ferragamo, Antonio Marras, Coach, No. 21, Balenciaga, Chanel, and Gabriela Hearst Resort 2026

Khaite, Ferragamo, Antonio Marras, Coach, No. 21, Balenciaga, Chanel, and Gabriela Hearst Resort 2026

(Image credit: Launchmetrics)

Buoyed by fashion's ongoing embrace of the nautical spirit (two words: fisherman aesthetic), navy blue breaks out as a refreshing alternative to black, as seen both at Khaite and Chanel. Try it as a classic marine-inspired pea coat or as barrel jeans for a more modern, trend-informed option.

Teal

winter 2026 color trends, teal at Erdem, No. 21, Etro, JW Anderson, Tory Burch, Victoria Beckham, Fendi Resort 2026

Erdem, No. 21, Etro, JW Anderson, Tory Burch, Victoria Beckham, Fendi Resort 2026

(Image credit: Launchmetrics)

Sitting in the sweet spot on the color wheel between blue and green, teal is a natural, oceanic shade that's an effective color pop all the same—look to Victoria Beckham, Tory Burch, and Balenciaga's padded bomber jackets and floral maxi dresses as proof. Let the shade do its own heavy-lifting this winter: In practice, that might look like a slip-on loafer or a soft cashmere cardigan worn with dark-wash jeans and a basic white tee.

Camel

winter 2026 color trends, camel at Victoria Beckham, Isabel Marant, Ferragamo, Max Mara, Coach, Antonio Marras, Erdem, Khaite Resort 2026

Victoria Beckham, Isabel Marant, Ferragamo, Max Mara, Coach, Antonio Marras, Erdem, Khaite Resort 2026

(Image credit: Launchmetrics)

Acting as a neutral, almost blank canvas, camel is a traditional no-fuss color that works as a grounding element to virtually any outfit. At Max Mara and Ferragamo, it appears in wool-felted suiting, while Coach and Khaite's plush teddy coats and suede jackets are just as irresistible. The obvious option to try here is a smart camel coat, but don't discount a light brown bootie or leather shoulder bag.

Powder Pink

winter 2026 color trends, pale pink at Max Mara, Khaite, Chanel, Brandon Maxwell, Erdem, Balmain, Isabel Marant, Courrèges Resort 2026

Max Mara, Khaite, Chanel, Brandon Maxwell, Erdem, Balmain, Isabel Marant, Courrèges Resort 2026

(Image credit: Launchmetrics)

Max Mara, Khaite, and Brandon Maxwell prove that baby pink is for grown-ups, too, rendering nubby camel-hair coats, sheer turtlenecks, and slip dresses in the romantic hue. Pro tip: For the times when you'd typically reach for a winter white, consider pale powder pink instead as a subtle yet sweet, offbeat choice.

Pale Pistachio

winter 2026 color trends, pistachio at Victoria Beckham, Valentino, Rabanne, Ulla Johnson, Giambattista Valli, Ferragamo Resort 2026

Victoria Beckham, Valentino, Rabanne, Ulla Johnson, Giambattista Valli, Ferragamo Resort 2026

(Image credit: Launchmetrics)

As Victoria Beckham, Valentino, and Ferragamo demonstrate, milky pistachio is an underdog color trend with a lot more punch than you'd expect from a muted pastel. As a collared polo knit, a puffer jacket, or an uber-popular sneaker, it brings a fresh breath of air to winter's palette and acts as a bright spot, reminding us that spring is soon to come.

Winter Citrus

winter 2026 color trends, orange at Fendi, Victoria Beckham, Etro, JW Anderson, Ulla Johnson, Ferragamo Resort 2026

Fendi, Victoria Beckham, Etro, JW Anderson, Ulla Johnson, Ferragamo Resort 2026

(Image credit: Launchmetrics)

Oranges, tangerines, clementines, and more—designers are paying homage to the citrus fruits that come into their prime during the winter season. As a mood-boosting cable-knit turtleneck sweater or sunshine-y mini dress for holiday get-togethers, the color acts as Vitamin A in fashion form.

Emma Childs
Fashion Features Editor

Emma Childs is the fashion features editor at Marie Claire, where she explores the intersection of style and human interest storytelling. She covers viral, zeitgeist-y moments—like TikTok's "Olsen Tuck" and Substack's "Shirt Sandwiches"—and has written hundreds of runway-researched trend reports. Above all, Emma enjoys connecting with real people about style, from picking a designer's brain to speaking with athlete stylists, politicians, and C-suite executives.

Emma previously wrote for The Zoe ReportEditorialistElite Daily, and Bustle and studied Fashion Studies and New Media at Fordham University Lincoln Center. When Emma isn't writing about niche fashion discourse on the internet, you'll find her stalking eBay for designer vintage, doing hot yoga, and "psspsspssp"-ing at bodega cats.