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    1. Fashion

    Forget Butter Yellow—Chocolate Brown Is Everyone's Favorite Unexpected Summer Neutral

    28 under-$100 pieces that look so rich.

    Brooke Knappenberger's avatar
    By Brooke Knappenberger
    Published 22 June 2025 In News

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    split image of zara and H&M models wearing chocolate brown clothing on light brown background
    (Image credit: Zara/H&M)
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    If you were to take a peek into my closet, you would see lots of black and white. Some may say that's boring, but I say it's a testament to my minimalist wardrobe. However, I'm always open to experimenting with different neutrals (hello, butter yellow!). So, when I noticed my favorite It girls embracing an unexpected summer color trend—chocolate brown—I quickly jumped on board.

    Chocolate brown typically crops up every year in the winter fashion cycle—it is a dark and moody color, after all. However, after spotting it in the wild too many times to count this season, I'm making a case for the rich brown shade as the new "it" summer neutral. It's not just me who favors the color, either. Two of my favorite affordable retailers, Zara and H&M, are stocked to the brim with chocolate brown pieces, so it's clear that a microtrend is afoot.

    To help you see the potential of the expensive-looking color, I've curated the best chocolate brown pieces from Zara and H&M. I'm confident that these tank tops, linen pants, summery dresses, and more will become the backbone of your summer minimalist wardrobe. What's more, they all ring in at $100 and under, despite their rich-girl look.

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    ZARA, Zw Collection Pleated Midi Dress

    ZARA
    Zw Collection Pleated Midi Dress
    $100
    $100 AT ZARA

    Your summer workwear wardrobe deserves this dress.

    ZARA, 100% Linen Palazzo Pants Zw Collection

    ZARA
    100% Linen Palazzo Pants Zw Collection
    $80
    $80 AT ZARA

    Linen pants are a summer staple—try out this shade for an elevated take.

    ZARA, Smooth Knit Basic Top

    ZARA
    Smooth Knit Basic Top
    $30
    $30 AT ZARA

    Swap out your go-to tank top for this pick.

    ZARA, Linen Ruched Bustier Top

    ZARA
    Linen Ruched Bustier Top
    $46
    $46 AT ZARA

    This elevated tube top screams "90s fashion" and I'm obsessed.

    ZARA, Zw Collection Satin Long Dress

    ZARA
    Zw Collection Satin Long Dress
    $100
    $100 AT ZARA

    Say hello to your summer wedding guest dress.

    ZARA, Textured Asymmetric Top

    ZARA
    Textured Asymmetric Top
    $30
    $30 AT ZARA

    I'd pair this top with wide-leg pants and flip-flops for a beachy boho vibe.

    ZARA, Crochet Knit Mini Dress

    ZARA
    Crochet Knit Mini Dress
    $46
    $46 AT ZARA

    This beachy dress is a must-have on my vacation packing list.

    ZARA, Textured V-Neck Top

    ZARA
    Textured V-Neck Top
    $26
    $26 AT ZARA

    This top will add a fun touch of texture to your look.

    ZARA, Zw Collection Draped Midi Dress

    ZARA
    Zw Collection Draped Midi Dress
    $60
    $60 AT ZARA

    Wear this draped number to your next date night.

    ZARA, Asymmetric Polyamide Bodysuit With Scarf

    ZARA
    Asymmetric Polyamide Bodysuit With Scarf
    $30
    $30 AT ZARA

    A scarf top is peak rich-girl energy.

    ZARA, Midi Skirt With Buttons

    ZARA
    Midi Skirt With Buttons
    $50
    $50 AT ZARA

    This is the ideal skirt to wear into the office.

    ZARA, Smooth Knit Vest Top

    ZARA
    Smooth Knit Vest Top
    $50
    $50 AT ZARA

    Pair this top with dark wash jeans and you've got an easy, polished work look.

    ZARA, V-Neck Top

    ZARA
    V-Neck Top
    $36
    $36 AT ZARA

    This babydoll top reminds me of the early aughts, so naturally, I'm a fan.

    ZARA, Zw Collection Long Skirt

    ZARA
    Zw Collection Long Skirt
    $80
    $80 AT ZARA

    This silky slip skirt would elevate your most basic summer looks.

    H&M, Draped Tube Top

    H&M
    Draped Tube Top
    $13
    $13 AT H&M

    Carrie Bradshaw would so wear this tube top.

    H&M, Rib-Knit Top

    H&M
    Rib-Knit Top
    $25
    $25 AT H&M

    This ribbed pick is so much more elevated than your average T-shirt.

    H&M, Cotton Shorts With Drawstring

    H&M
    Cotton Shorts With Drawstring
    $25
    $25 AT H&M

    H&M styled these shorts with a button-down shirt and heeled flip-flops, and it's a look I want to recreate immediately.

    Knot-Detail Dress

    H&M
    Knot-Detail Dress
    $35
    $35 AT H&M

    The cut-outs on the neckline are so fun.

    H&M, Side-Slit Skirt

    H&M
    Side-Slit Skirt
    $40
    $40 AT H&M

    Side slits adds a sexy edge to this midi skirt.

    Halterneck Top

    H&M
    Halterneck Top
    $15
    $15 AT H&M

    In case your going-out outfits are in need of a refresh, this rich-looking top will do the trick.

    H&M, Straight-Leg Pull-On Pants

    H&M
    Straight-Leg Pull-On Pants
    $40
    $40 AT H&M

    Dress these comfy pants up with strappy heels for a day at the office.

    H&M, Linen-Blend Vest

    H&M
    Linen-Blend Vest
    $45
    $45 AT H&M

    I'd pair this vest with a slip skirt for an easy summer work outfit.

    H&M, Linen-Blend Pants

    H&M
    Linen-Blend Pants
    $30
    $30 AT H&M

    I have these linen pants in black, and I love them so much that I'm adding this color to my closet, too.

    Button-Front Tunic Dress

    H&M
    Button-Front Tunic Dress
    $30
    $30 AT H&M

    A billowy dress like this fits right in with summer's boho fashion trend.

    Wide-Leg Drawstring Pants

    H&M
    Wide-Leg Drawstring Pants
    $25
    $25 AT H&M

    The beaded drawstrings and gauzy fabric give these pants a beachy feel.

    Square-Neck Twill Dress

    H&M
    Square-Neck Twill Dress
    $30
    $30 AT H&M

    Imagine how many different ways you can style this shift dress.

    Belted Pants

    H&M
    Belted Pants
    $25
    $25 AT H&M

    I'm in need of summer workwear, so I put these pants in my cart ASAP.

    A-Line Dress

    H&M
    A-Line Dress
    $30
    $30 AT H&M

    The next time you don't know what to wear on a sweltering hot day, throw this dress on with leather sandals.

    Marie Claire Newsletter

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    Brooke Knappenberger
    Brooke Knappenberger
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    Former Associate Commerce Editor

    Brooke Knappenberger is the former Associate Commerce Editor at Marie Claire, where she specialized in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversaw holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

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