• Out of the Box Workouts - Gyms are not for everyone we get that. The popularity of TV shows like, ABC's
    Dancing with Stars has dance studios popping up all around the country. Hip
    hop, ballroom, Latin and country line dancing combine high energy and
    motivating music with unique moves and combinations that allow participants to
    get fit while dancing away their worries. Outdoor boot camps are gaining in
    popularity and local boxing clubs have crowded rings and classes filled with
    people of all ages. For some, these fun, recreational activities hide the fact
    that they really are exercising which is a good thing!
  • Body Weight and Equipment-Free Workouts - Equipment can intimidate some and others want to
    add options and flexibility to their existing workout regimens. These full-body
    workouts focus on movement patterns, repetitions, and plyometric work to target
    multiple muscle groups. These types of workouts are perfect for traveling since
    they require no equipment and, therefore, can be performed anywhere.
  • Event or Sports-Specific Programming - Many Americans participate each year in charity
    runs and walks. Many train up to a year in advance. For many it is a great
    social event and an opportunity to take the focus off themselves and onto their
    charity of choice. This trend doesn't stop there; clubs are offering training
    for surfboarding, golf, football, etc. specific workouts; all while helping
    participants build the strength, endurance, and stamina needed for real-life
    activities and sports.
  • Boomer Fitness Focus - Individuals age 50+ are redefining our expectations about age, vitality, and
    life realizing the importance of physical activity as we age. For the aging
    population, regular exercise is critical in keeping the body limber, injury
    free, and more youthful. AARP, the noted advocacy group for individuals age
    50+, launched a major fitness initiative in September of 2007 aimed at providing
    a wide range of affordable fitness services to its 39 million members.
  • Focused Express Workouts - Group classes lasting 30 minutes or less that focus on one component
    of fitness or training a specific part of the body (e.g., core stabilization,
    upper-body strength, balance and agility, aerobic training/fat burning).
    Participants enjoy targeting a specific goal within a short time commitment.
    Many clubs piggy-back these classes in their schedules for members to attend
    two classes in a row.
  • Total Wellness Programming - Prevention is the key for long-term health and optimal quality of
    life. More and more people will focus on injury and disease prevention and
    understand how food, exercise, weight and a healthier mindset must interact for
    the body to achieve balance and total wellness. It is a focus on what the body
    and mind need and how to encourage them to work in harmony. Maintaining a
    healthy mind and body from the inside with less of a focus on physical
    appearance is steadily becoming a new ideal.
  • Hybrid Programming -
    Fusion of mind-body techniques like breath work and meditation into traditional
    modalities continues to be popular. Workouts like Spin-Yoga and Pilates Fusion
    combine strength, flexibility and endurance and offer the equivalent of an all-in-one
    exercise experience.
  • Technology-Based Workouts - Consumers are choosing to use downloadable programs to iPods, PDAs
    etc., which offer fitness programming with illustrations and/or streaming
    video. In addition, technological advancements are making it possible to more
    precisely measure a wide variety physiological responses and document-training
    program results. Metabolic testing devices provide more accurate physiological
    data to improve weight management and performance programming.
  • Functional Strength Training - Whether it's walking, hiking or lifting, functional strength is
    needed to successfully complete the task. Incorporating it into an existing
    exercise program enhances strength, endurance, balance, and coordination in
    everyday activities. Individuals will increasingly be searching for workout
    programs that will help them more safely and effectively perform their
    activities of daily living, work-related tasks, and recreational or
    sports-specific activities.

What Do You Think?