As a rabid Woody Allen fan, I was kind of surprised when someone told me he was on American Apparel billboardsI didnt know why theyd pick him of all people, since he doesnt look much (okay, that much) like a coked-up prepubescent girl. It seemed doubly weird because Allen doesnt do any US product endorsements. So when I searched for the photosfearing the worst, of Allen stripped down except for tall athletic socks and gold lame running shortsI was even more surprised to see a screenshot of him dressed as a rabbi from Annie Hall, with Yiddish writing scrawled across the top. Um, OK. Im sure those LA hipsters thought that was oh so edgy.
Other than to get people talking, I have no idea why American Apparel would pick Allen as their poster childhes not sexy, he dresses in decidedly Gap-like khaki clothes, hes way older than their demographic, and hes, in my opinion, considerably pervyoh right, thats their thing. But if they were looking to evolve their perv-branding, why not choose a different shot from Annie Hall, like where hes lunging at his ex-wife to unhook her bra or casually hooking up with that waify chick from The Shining. Is this something about unsexy is the new sexy, or something that I just dont get?
The ad is also not gonna be cheap; Allens suing AA for $10 million in damages, saying they never contacted him to pay him, get his approvalor even to let the poor guy know they were using his image. Yeah, its a big publicity stunt thatll get people talking about those American Apparel schmucks, but I dont get the why of it.
What do you think about American Apparels Woody Allen ads? Sexy? What am I not getting?