Get Artsy With Lacoste's Latest DIY Project

With the launch of Lacoste's new trio of men's fragrances — we're totally obsessed with all three, as proven on the beauty trend page of our October issue — comes the chance to bust out your artistic skills. An interactive art program inspired by the brand's sporty scents and signature shirts lets you customize designs that will be projected on a specially-created abstract sculpture housed at NYC's Grand Central Terminal. To create your signature piece, log onto LaMachineL.12.12.com. and choose a mood, scenario, and uniquely patterned crocodile. Next add your name, location, and even a photo if you'd like. The coolest part? Get a chance to see your clip and others as they're streamed live on the site. Head on over to Lacoste's site to get started on your art world debut (and if you scoop up some apparel while you're there—who can blame you?—use one of our Lacoste promo codes).