The On-Sale Beauty Products Getting Me Through New York Fashion Week In Style
These are the formulas that haven’t separated, smeared, slipped, or surrendered.
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By day three of New York Fashion Week—filing stories, filming content, racing between shows—I stop pretending my beauty routine is flexible. The foundation that looked promising in my bathroom mirror? Exposed under backstage lighting. The blowout I felt smug about at 8 a.m.? Flattened by 4:30 p.m., somewhere between my second and third show. The fragrance that felt subtle and alluring? Gone after a few rounds of cheek kisses outside a venue in Chelsea.
Fashion Week is fluorescent. Windy. Long days powered by espresso and adrenaline, followed by dinners that start at nine and require you to look convincingly awake. It doesn’t tolerate weakness. It’s a stress test—for schedules, for stamina, and for beauty products.
By now, I know what’s holding; what hasn’t separated, smeared, slipped, or surrendered. The formulas that still look luxe at hour ten, under flash photography and iPhone video alike. The ones that survive freezing sidewalks, overheated showrooms, and frantic touch-ups in the back of an Uber or on a crowded 6 train platform. Those are the ones that matter. Because midweek, the edit reveals itself. You can feel it in the weight of your bag, in the nearly empty bottle you’ve been rationing, in the one product you keep reaching for without thinking.
Right on cue, Sephora’s Long Weekend Sale hits February 14 through 17, while Nordstrom’s Winter End of Season Event runs through February 16—conveniently timed for anyone whose top shelf is running low. I’ve pulled together an edit of the products that have survived Fashion Week so far—across skin, makeup, hair, body, and fragrance—and are worth replenishing while the window is open.
The Best Beauty Products from the Sephora Long Weekend Sale Event
Tom Ford’s Noir Extreme has been living in my bag all week—the travel size, thankfully, because Fashion Week bag real estate is scarce. It’s warm and spicy without feeling heavy, cardamom and amber cutting through crowded show entrances and leaving a lasting trail long after the room has cleared. There’s something indulgent about it—that creamy sandalwood and vanilla ember dry-down reads intimate up close, but it holds its own in a packed elevator. At 50 percent off, it’s the easiest decision I’ll make all week.
After a long stretch of shows—makeup on, makeup off, cold air in between—my skin tends to flush and tighten in ways that aren’t subtle. Dr. Jart+’s Cicapair mask is what I reach for when I need to recalibrate; the tiger grass and niacinamide take the redness down without overwhelming already stressed skin.
Touchland is the only hand sanitizer I buy in multiples—one in every bag, so I never have to factor it into the nightly handbag debate. Fashion Week means subway poles I’d rather not think about and an ambitious number of handshakes; I like knowing I can spray, reset, and move on without that sharp, clinical scent lingering. The aloe keeps my hands from feeling stripped, and the range of fragrances offers a playful spectrum to explore.
The Best Beauty Products from the Nordstrom Winter End of Season Event
A good sponge is the difference between makeup that sits on the skin and makeup that belongs there. The beautyblender Bounce Haus trio is what I reach for when I want everything foundation, cream blush, even powder—to settle in rather than announce itself. Dampened, it presses product into place without overworking it, keeping the finish polished but never overdone. I don’t think about it much, which is exactly the point.
Armani’s Luminous Silk was the first foundation I ever fell in love with—the one that made me understand what “expensive skin” could look like. Neo Nude is lighter, deliberately so. During Fashion Week, that difference matters. I need a base I can adjust without committing to it—something I can layer, tap back into, and refine. It’s the smarter call when the schedule is long, and the margin for error is thin.
Curls and February wind don’t negotiate. IGK’s travel trio keeps mine controlled without flattening or frizzing them. The smoothing spray, glassy gloss, and overnight dry mask do the repair work while I sleep. At 20 percent off, it’s a practical addition to the week.
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David Evan Ruff is a New York–born content creator, writer, and consultant whose career began with a fashion blog he launched at sixteen — a project that quickly became his entry point into the worlds of style and storytelling. With over six years of experience, David has collaborated with leading luxury brands including Chanel, Hermès, Tom Ford Beauty, Nordstrom, and Sephora. He has contributed to major magazine covers and campaigns, and has worked as a casting associate on projects for British Vogue, CR Fashion Book, and international editions of Vogue. His writing has appeared in GRAZIA, ICON Magazine, Byrdie, and more, where he explores beauty trends, fashion’s evolving landscape, and the cultural currents shaping both.