The On-Sale Beauty Products Getting Me Through New York Fashion Week In Style

These are the formulas that haven’t separated, smeared, slipped, or surrendered.

two stylish women wearing tan clothes and sunglasses on a street
(Image credit: Getty Images)

By day three of New York Fashion Week—filing stories, filming content, racing between shows—I stop pretending my beauty routine is flexible. The foundation that looked promising in my bathroom mirror? Exposed under backstage lighting. The blowout I felt smug about at 8 a.m.? Flattened by 4:30 p.m., somewhere between my second and third show. The fragrance that felt subtle and alluring? Gone after a few rounds of cheek kisses outside a venue in Chelsea.

Fashion Week is fluorescent. Windy. Long days powered by espresso and adrenaline, followed by dinners that start at nine and require you to look convincingly awake. It doesn’t tolerate weakness. It’s a stress test—for schedules, for stamina, and for beauty products.

By now, I know what’s holding; what hasn’t separated, smeared, slipped, or surrendered. The formulas that still look luxe at hour ten, under flash photography and iPhone video alike. The ones that survive freezing sidewalks, overheated showrooms, and frantic touch-ups in the back of an Uber or on a crowded 6 train platform. Those are the ones that matter. Because midweek, the edit reveals itself. You can feel it in the weight of your bag, in the nearly empty bottle you’ve been rationing, in the one product you keep reaching for without thinking.

Right on cue, Sephora’s Long Weekend Sale hits February 14 through 17, while Nordstrom’s Winter End of Season Event runs through February 16—conveniently timed for anyone whose top shelf is running low. I’ve pulled together an edit of the products that have survived Fashion Week so far—across skin, makeup, hair, body, and fragrance—and are worth replenishing while the window is open.

The Best Beauty Products from the Sephora Long Weekend Sale Event

The Best Beauty Products from the Nordstrom Winter End of Season Event

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David Evan Ruff
Contributing Beauty Writer

David Evan Ruff is a New York–born content creator, writer, and consultant whose career began with a fashion blog he launched at sixteen — a project that quickly became his entry point into the worlds of style and storytelling. With over six years of experience, David has collaborated with leading luxury brands including Chanel, Hermès, Tom Ford Beauty, Nordstrom, and Sephora. He has contributed to major magazine covers and campaigns, and has worked as a casting associate on projects for British Vogue, CR Fashion Book, and international editions of Vogue. His writing has appeared in GRAZIA, ICON Magazine, Byrdie, and more, where he explores beauty trends, fashion’s evolving landscape, and the cultural currents shaping both.