15 Beauty Brands Giving Back for Pride Month

Brands have teamed up with The Trevor Project, GLAAD, and more.

beauty brands supporting pride month
(Image credit: Brittany Holloway-Brown/Future)

Rainbow packaging and special-edition makeup is a one way for brands to show their support for the LGBTQIA+ community during Pride Month, but plenty of beauty companies are taking their activism to the next level. Skincare, makeup, and hair care companies have vowed to donate a portion (sometimes 100 percent) of their proceeds to nonprofit organizations and charities determined to make a difference. 

So for the month of June, we're buying products with purpose. In need of a new moisturizer? Shop from Byoma—they’re donating 50 percent of proceeds to an organization that supports LGBTQIA+ youth. In the market for an iridescent highlighter? Head over to Kevyn Aucoin—they’re giving 100 percent of proceeds on pride bundles to a non-profit that offers health, education, and career services.  

For the full lowdown on how to shop smart this month, scroll ahead. We’ve rounded up all the beauty companies supporting LGBTQIA+ organizations this month. 

Isle of Paradise x Peace Out Skincare 

This mashup is a dream. The two brands teamed up to create a limited-edition set for Pride Month, complete with Isle of Paradise’s Self-Tanning Butter, a rainbow Acne Dots bundle, and a convenient travel pouch. With each purchase, the brands with donate 20 percent to The Trevor Project, an organization committed to suicide prevention for LGBTQIA+ young adults. 

Youth to the People 

Instead of donating a portion of proceeds, Youth to the People is donating a lump sum of $100,000 to the National Center for Transgender Equality. As a separate venture, they’ve also launched a campaign to highlight voices in the community (including some of their own employees) across their social channels. 


If you haven’t tried this colorful brand yet, take this as your sign. The affordable products are amazing (we can’t get enough of the Moisturizing Gel Cream) and 50 percent of the proceeds are going towards a great cause. The brand teamed up with GLSEN, a nonprofit focused on creating inclusive school environments. 


The Bliss Block Star sunscreen is a beach day staple, so why not stock up for summer with their just-dropped Pride Month two-pack. They tapped artist Devin Blow to create custom rainbow packaging and decals, so you can show your support long after the month of June. Plus, the brand will be donating 100 percent of profits to The Trevor Project, a non-profit focused on suicide prevention.

Boy Smells 

Not only did the fragrance brand create a custom Adam & Eve-esque campaign starring Teen Wolf’s Charlie Carver and Hacks’ Megan Stalter, but they also pledged to donate 15 percent of proceeds from their Marble Fruit Candle and Genderful Fine Fragrance to GLSEN. This offer is running through July, so why not scoop up a couple? 

Kevyn Aucoin 

The cosmetics company teamed up with the Hetrick-Martin Institute, aka the world’s largest LGBTQIA+ youth support organization. They’ll not only be donating 100 percent of the proceeds from their special Pride Month bundles—they’re also matching every sale. As for the bundles themselves? They’re a great deal. There’s two different colorways to choose from, but each includes a Liquid Lip, Glass Glow Face, and Neo-Blush.

CoverGirl and Sally Hanson 

The beauty brands joined forces with GLAAD, a media organization changing the narrative around the LGBTQIA+ community. Sally Hansen has donated $400,000 to GLAAD since their partnership kicked off in 2019—and this year CoverGirl is joining in on the donations. Scoop up the Insta-Dri Pride Collection and some of CoverGirl's brightest shades for a drugstore beauty refresh that goes to a good cause. 

Balmain Hair Couture 

The luxe haircare brand is supporting Strands for Trans, an organization focused on providing gender-affirming haircuts and styling sessions to members of the trans community. Not only are they trying to get salon’s onboarded to the Strands for Trans registry, but they’re also donating 10 percent of all US online proceeds from their website to expanding the organization. 


Whether you’re attending a Pride Month parade or just want to have some fun with eye makeup, allow us to direct your attention to SHEGLAM’s colorful range of eyeliners. With blue, yellow, green, purple, and pink options to choose from, the color-blocking designs you can create are endless. Plus, the brand made a $50,000 donation to The Trevor Project. 


Welly curated a specific four-product bundle (it contains hand band-aids, sanitizers, antibiotic ointments, and a first-aid kit) in collaboration with PFLAG, an organization advocating for the LGBTQIA+ community. Purchase this set (we promise, it’ll go to good use) and the brand will donate a portion of proceeds to the organization. 

Lottie London 

If you’re in the market for some fun makeup (read face gems, bright colors, and stamp liners), check out Lottie London, ASAP. Their new limited-edition collection is benefitting Kaleidoscope Trust, a charity that works with government agencies in the UK to create legal change for the LGBTQIA+ community. 

Glow Recipe 

The Glow Recipe Watermelon Pore-Tight Toner is a cult-favorite for a good reason—it’s a game changing product. So whether you want to try it out for the first time or restock, shop now. The brand launched a limited-edition rainbow bottle this month and all proceeds are going to organizations supporting LGBTQIA youth around the world. 


The hair brand is giving $50,000 to The Trevor Project by the end of 2022. If you need some inspo on what to buy, we suggest the Ultime Elixir Oil. It gives unbelievable shine and is an amazing hydrator for dry, summer hair. 

John Frieda 

For the second year in a row, John Frieda teamed up with GLSEN to support the LGBTQIA+ community. If you decide to scoop something up from the brand, make sure to tag all your hair photos with the hashtag #FridaBeMe. 

Samantha Holender
Beauty Editor

Samantha Holender is the Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and keeps up with the latest trends in the beauty space. She has previously written for Us Weekly, Popsugar, Makeup.com, Skincare.com, and Philadelphia Wedding. Follow her on Instagram @samholender.