Hailey Bieber Teases Rhode's First Makeup Launch, Blush

(Image credit: Getty Images)

published 16 May 2024

Hailey Bieber is expecting a baby—and a brand new Rhode blush. Just a cool six days after sending pop culture into a craze with news that she’s welcoming a little one with her husband Justin Bieber, the mogul shared on Instagram that her Rhode brood is expanding, too.

Wearing a casual set of overalls and a Fila baseball cap, the beauty founder appeared to be capturing a cute selfie in the first photo of her post. But a closer inspection revealed a never-before-seen Rhode product poking out of her overalls pocket. Unlike the rest of the range, which has been uniform in its gray-white colorway, this chunky case was designed with shades of brown. Reason being: It’s the first launch in the new color cosmetics Rhode range.

A post shared by rhode skin
A photo posted by rhode on

Rhode’s account seemingly confirmed suspicions just a few hours later. The company shared a photo of the uncapped product. It’s pink and appears to be a blush. Judging by the glossy, sheer texture, it will most likely be a multi-purpose product that can be used on the lips, eyes, and cheeks.

While the expansion is currently causing a new wave of excitement among brand loyalists, it's not all that surprising. Rhode’s CEO, Melanie Bender, confirmed earlier this year that the brand would expand into color cosmetics.

tubes of open Rhode blush on top of a towel shared on Instagram — Rhode shared a photo of the opened product on Instagram.

Despite this knowledge, fans have taken the new product tease to mean something more. “Is she confirming it's a girl? OMG,” one user wrote, surmising that the hue indicates Bieber’s baby’s gender. “Too much pink, it’s literally a girl,” another added. Are the commenters on to anything? There’s no word from Bieber’s camp, so followers will have to wait and see.

In the meantime, stock up on Rhode staples—and stay tuned for more information on the blush drop.

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Samantha Holender is the Senior Beauty Editor at Marie Claire, where she reports on the best new launches, dives into the science behind skincare, and shares the breakdown on the latest and greatest trends in the beauty space. She's studied up on every ingredient you'll find on INCI list and is constantly in search of the world's glowiest makeup products. She's constantly tracking the biggest nail and hair trends to pop up in the beauty space, going backstage during fashion weeks, tracking celebrity looks, and constantly talking to celebrity hair stylists, nail artists, and makeup artists. Prior to joining the team, she worked as Us Weekly’s Beauty and Style Editor, where she stayed on the pulse of pop culture and broke down celebrity beauty routines, hair transformations, and red carpet looks. Her words have also appeared on Popsugar, Makeup.com, Skincare.com, Delish.com, and Philadelphia Wedding. Samantha also serves as a board member for the American Society of Magazine Editors (ASME). She first joined the organization in 2018, when she worked as an editorial intern at Food Network Magazine and Pioneer Woman Magazine. Samantha has a degree in Journalism and Mass Communications from The George Washington University’s School of Media and Public Affairs. While at GWU, she was a founding member of the school’s HerCampus chapter and served as its President for four years. When she’s not deep in the beauty closet or swatching eyeshadows, you can find her obsessing over Real Housewives and all things Bravo. Keep up with her on Instagram @samholender.

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