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    1. Beauty
    2. Fragrance

    Rare Beauty Is Launching a Warm, Spicy Fragrance Just In Time For Fall

    Allow Selena Gomez to upgrade your perfume collection.

    Danielle Jackson's avatar
    By Danielle Jackson
    Published 29 July 2025 In News

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    selena gomez
    (Image credit: Getty Images)
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    Selena Gomez is (finally) breaking into the fragrance game. For several years, Rare Beauty (the beauty brand she founded in 2019) sold makeup exclusively before launching a body collection last year, but Gomez announced via Instagram on July 29 that the brand is expanding into the fragrance category staring next month with the launch of its first ever eau de parfum.

    Rare Beauty has already dabbled with scent products with the Find Comfort Hair & Body Mist, but this new launch will be the brand's first foray into fine fragrance. According to a caption on the star's most recent Instagram post, Rare Eau de Parfum is a warm scent with top notes of caramel, pistachio, and vanilla that then dries down to a ginger and sandalwood blend. The fragrance can obviously be worn on its own, but it was really designed to be layered, which is why the new launch also includes a lineup of Fragrance Layering Balms in four scents: Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak.

    "I wanted to create a scent that could evolve with the moment," Gomez captioned a selfie on Instagram. "Rare Eau de Parfum goes from quiet mornings at home to a night out with my friends and always feels just right."

    A post shared by Selena Gomez (@selenagomez)

    If you're currently planning out your fall fragrance lineup, this seems like it'd be a perfect addition, since the colder months are the primary time to wear warm scents that are musky, spicy, and woody. All of the products will officially be available to shop just ahead of the season change; they'll be online and in-store at Sephora, as well as the Rare Beauty website, on Aug. 7.

    But if you can't wait, snag the brand's hair and body mist to tide you over until then.

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    Find Comfort Body & Hair Fragrance Mist

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    Find Comfort Body & Hair Fragrance Mist
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    Selena Gomez fragrance
    Danielle Jackson
    Danielle Jackson
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    Former Senior Beauty Writer

    Danielle Jackson is the former senior beauty writer at Marie Claire. She has nearly a decade of experience covering beauty, lifestyle, and entertainment and was previously the senior beauty editor at Women's Health, where she thoughtfully covered topics related to skincare, haircare, aesthetics, and wellness. Before that, she spent three years as an assistant beauty editor at PS, and in the years since, her work has appeared in titles like Vogue, InStyle, Glamour, and more. Danielle graduated from the University of Georgia with a BA in English, and has lived in Brooklyn for almost ten years. When she's not writing, you can find her reading romance novels and talking about sunscreen. You can find her on Instagram @danielleknecole.

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