Irina Shayk's New Moschino Ad Is an Ode to '80s Soap Operas

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published 6 July 2019

Irina Shayk (opens in new tab) is channeling her inner Joan Collins in the latest Moschino (opens in new tab) ad campaign. The ad, simply titled "Moschino," pays homage to the nighttime soap operas (opens in new tab) of the 1980s (particularly the original Dynasty), complete with big hair, glam outfits, and catfights (the '80s were not a particularly woke decade).

Irina stars (opens in new tab) in the campaign alongside Gigi Hadid (opens in new tab) and Joan Smalls (opens in new tab). The group of models filmed an entire first "season" of the fictional soap, and the drama is as jaw-dropping as the clothes.

"So happy to be a part of the new @moschino campaign by #StevenMeisel ❤️💛," Irina wrote in the caption of the first clip she shared on Instagram. "Jeremy [Scott, creative director at Moschino (opens in new tab)] always bringing excitement and laughter to fashion."

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"Not playing around sistas," Irina captioned a second clip, highlighting one of the catfights between herself, Gigi, and Joan.

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Real violence is never the answer, but we have a feeling the day of filming this 100% fake fighting might have been a good outlet for Irina, given the recent soap-worthy drama in her personal life (opens in new tab).

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Kayleigh Roberts is a freelance writer and editor with more than 10 years of professional experience. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.