You Can Now Buy Your BFF's Exact Outfit by Pointing Your Phone at Her

That dress is from Zara? Purchasing.

Street Style Phone
(Image credit: Getty Images)

You no longer have to ask your best friend where she bought that cute dress, then go home, search for it online, and order it. Now, you can simply point your phone at her and Google will do it all for you. The internet behemoth just released a new app, as part of Google Lens, that makes it easy to identify the items people are wearing and shop them in real time.


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(Image credit: Edward Berthelot)

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(Image credit: Getty Images)

Here's how the app, Style Match, works: If you see an item you like, open the app and point your phone's camera at the piece clothing. Google will then pull up the same exact piece or similar pieces for purchase through Google Shopping. Sounds easy enough, right? (In more technical jargon, the app works in real-time by using image-recognition technology, and is the first of its kind to have that function built into the camera.)

Plus, before you purchase that stylish pair of shoes your friend is rocking, you can also read reviews for it. Style Match also works on home decor—if you happen to want your friend's coffee table, too.

The Google Lens app is only available on Android phones and Google Assistant, so for iPhone users like myself, we're out of luck at the moment. Dammit.

Fashion Editor

Marina Liao is the former fashion news editor at Marie Claire, where she covered celebrity style (from Meghan Markle to Katie Holmes), fashion trends, and shopping advice, plus conducted original interviews with industry insiders. She's now the Senior Commerce Editor at House Beautiful, where she owns coverage on deals and sales across home decor and accessories, in-depth product reviews on furniture and appliances, as well as news around new product launches since 2023. With help from leading designers and tastemakers, Marina spotlights quality products while tracking current design trends, a skill she’s mastered over six years in fashion media. Marina holds a bachelor’s degree in journalism from Stony Brook University, beginning her career in narrative-driven commerce coverage as an editorial assistant at PopSugar.