Kendall and Kylie Jenner are in hot water surrounding a picture from the Instagram page of their clothing line, Kendall + Kylie.
The image—which featured a model in hoop earrings, Kendall + Kylie's "Plaid Shirt" buttoned only on top, a sheer bralette, and low, loose-slung trousers—was posted Sunday and deleted after negative comments started to roll in. The photo was then screen-grabbed, along with the less-than-glowing feedback, by popular gossip website, The Shade Room.
While commenters weren't upset that Kendall and Kylie were selling a "Plaid Shirt," some were incensed over the styling of the model's outfit. Some people felt it was inspired by Chola culture.
"NOW THEY'RE TRYING TO BE CHOLAS DO THEY EVER STOP CULTURAL APPROPRIATING," one user said. Another commenter wrote,"Disrespectful," while someone else chimed in calling the sisters "culture vultures."
The term Chola, originally a derogatory word used by colonizing Europeans to describe people in South and Central America, was reclaimed by Mexican-American citizens in the 1960s. The way the shirt is buttoned in the Kendall + Kylie image and low-riding, baggy pants style, are both examples of distinctive Chola fashions, per writer Julianne Escobedo Shepherd.
It's not the first time the sisters have been dragged for cultural appropriation. In June, the brand released a line of oversize "vintage" T-shirts that used images of Tupac and Notorious B.I.G. (among other artists) without the consent of their estates, and, after facing outrage, stopped selling them. One commenter acknowledged this controversy in the recently deleted Instagram post, saying, "Y'all didn't learn from them T-shirts, huh?"
All pictures of the model styled in that way have been removed from the Kendall + Kylie social feeds and taken down from the website. All that remains is the shirt itself, with all of its buttons, buttoned. Kendall and Kylie haven't yet addressed the situation publicly.