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    1. Fashion
    2. Celebrity Style

    Lili Reinhart's Dreamy Pink Cult Gaia Gown Is Giving Serious '90s Vibes—and It Was Created Just for Her

    From its sheer chiffon layers to a thigh-high leg split.

    Amy Mackelden's avatar
    By Amy Mackelden
    Published 28 June 2026 In News

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    Lili Reinhart attends Obsessed Fest wearing a light pink sheer custom gown from Cult Gaia with silver strappy sandals
    (Image credit: Todd Williamson/JanuaryImages / BACKGRID)
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    Throughout her Forbidden Fruits press tour, Lili Reinhart embodied Y2K dressing—and she's not done just yet. To attend Prime Video's inaugural Obsessed Fest on June 27, the actress and producer channeled the '90s and early '00s with a custom Cult Gaia silk chiffon gown that's incredibly dreamy.

    Per a press release, the Cult Gaia gown was an exclusive creation for Reinhart, and was "inspired by the effortless femininity of the '90s and early 2000s." The pink dress was created "from layered chiffon in multiple tonal shades," which was designed to create "dimension and fluid movement as each panel catches the light differently."

    Reinhart's gown features a corseted bodice and a thigh-high leg split, along with side cowl detailing, a subtle train, and "a custom brass dandelion at the shoulder strap."

    Latest Videos FromMarie Claire
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    Lili Reinhart attends Obsessed Fest wearing a light pink sheer custom gown from Cult Gaia with silver strappy sandals

    Lili Reinhart wearing a bespoke Cult Gaia gown at Obsessed Fest.

    (Image credit: Todd Williamson/JanuaryImages / BACKGRID)

    A custom illustration of Lili Reinhart wearing a long pink silk chiffon gown with a thigh-high leg split by Cult Gaia

    An illustration of Lili Reinhart's silk chiffon gown, created by Cult Gaia.

    (Image credit: Cult Gaia)

    René Caovilla Erin Crystal-Embellished Sandals | 38 1/2

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    The Riverdale icon accessorized her unforgettable gown with a pair of René Caovilla's Erin Crystal-Embellished Sandals and jewelry from Logan Hollowell.

    Lili Reinhart attends Obsessed Fest wearing a light pink sheer custom gown from Cult Gaia with silver strappy sandals

    Lili Reinhart posing with Tom Bateman at Obsessed Fest.

    (Image credit: Todd Williamson/JanuaryImages / BACKGRID)

    The Love Hypothesis

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    Reinhart attended Prime Video's Obsessed Fest in support of her forthcoming movie, The Love Hypothesis, based on Ali Hazelwood's book of the same name. She posed with her onscreen love interest, actor Tom Bateman, on the red carpet, which likely made fans of the novel extremely excited about the upcoming adaptation.

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    • Lili Reinhart started her 'Love Hypothesis' press tour in the perfect pink cardigan for fall Lili Reinhart's Fall Cardigan Is for Fans of 'The Love Hypothesis'

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    The ultimate daily digest for women of power, purpose, and style.

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    Weekend Editor

    Amy Mackelden is the weekend editor at Marie Claire, where she covers celebrity and royal family news. She was the weekend editor at Harper’s BAZAAR for three years, where she covered breaking celebrity and entertainment news, royal stories, fashion, beauty, and politics. Prior to that, she spent a year as the joint weekend editor for Marie Claire, ELLE, and Harper's BAZAAR, and two years as an entertainment writer at Bustle. Her additional bylines include Cosmopolitan, People, The Independent, HelloGiggles, Biography, Shondaland, Best Products, New Statesman, Heat, and The Guardian. Her work has been syndicated by publications including Town & Country, Good Housekeeping, Esquire, Delish, Oprah Daily, Country Living, and Women's Health. Her celebrity interviews include Jennifer Aniston, Jessica Chastain, the cast of Selling Sunset, Emma Thompson, Jessica Alba, and Penn Badgley. In 2015, she delivered an academic paper at Kimposium, the world's first Kardashian conference.

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