Forget Butter Yellow—Chocolate Brown Is Everyone's Favorite Unexpected Summer Neutral
28 under-$100 pieces that look so rich.


If you were to take a peek into my closet, you would see lots of black and white. Some may say that's boring, but I say it's a testament to my minimalist wardrobe. However, I'm always open to experimenting with different neutrals (hello, butter yellow!). So, when I noticed my favorite It girls embracing an unexpected summer color trend—chocolate brown—I quickly jumped on board.
Chocolate brown typically crops up every year in the winter fashion cycle—it is a dark and moody color, after all. However, after spotting it in the wild too many times to count this season, I'm making a case for the rich brown shade as the new "it" summer neutral. It's not just me who favors the color, either. Two of my favorite affordable retailers, Zara and H&M, are stocked to the brim with chocolate brown pieces, so it's clear that a microtrend is afoot.
To help you see the potential of the expensive-looking color, I've curated the best chocolate brown pieces from Zara and H&M. I'm confident that these tank tops, linen pants, summery dresses, and more will become the backbone of your summer minimalist wardrobe. What's more, they all ring in at $100 and under, despite their rich-girl look.
Your summer workwear wardrobe deserves this dress.
This elevated tube top screams "90s fashion" and I'm obsessed.
Say hello to your summer wedding guest dress.
I'd pair this top with wide-leg pants and flip-flops for a beachy boho vibe.
This beachy dress is a must-have on my vacation packing list.
H&M styled these shorts with a button-down shirt and heeled flip-flops, and it's a look I want to recreate immediately.
In case your going-out outfits are in need of a refresh, this rich-looking top will do the trick.
I'd pair this vest with a slip skirt for an easy summer work outfit.
A billowy dress like this fits right in with summer's boho fashion trend.
The next time you don't know what to wear on a sweltering hot day, throw this dress on with leather sandals.
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Brooke Knappenberger is the Associate Commerce Editor at Marie Claire, where she specializes in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversees holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.
She has over three years of experience writing on fashion, beauty, and entertainment and her work has appeared on Looper, NickiSwift, The Sun US, and Vox Magazine of Columbia, Missouri. Brooke obtained her Bachelor's Degree in Journalism from the University of Missouri’s School of Journalism with an emphasis on Magazine Editing and has a minor in Textile and Apparel Management.