Forget Butter Yellow—Chocolate Brown Is Everyone's Favorite Unexpected Summer Neutral

28 under-$100 pieces that look so rich.

split image of zara and H&M models wearing chocolate brown clothing on light brown background
(Image credit: Zara/H&M)

If you were to take a peek into my closet, you would see lots of black and white. Some may say that's boring, but I say it's a testament to my minimalist wardrobe. However, I'm always open to experimenting with different neutrals (hello, butter yellow!). So, when I noticed my favorite It girls embracing an unexpected summer color trend—chocolate brown—I quickly jumped on board.

Chocolate brown typically crops up every year in the winter fashion cycle—it is a dark and moody color, after all. However, after spotting it in the wild too many times to count this season, I'm making a case for the rich brown shade as the new "it" summer neutral. It's not just me who favors the color, either. Two of my favorite affordable retailers, Zara and H&M, are stocked to the brim with chocolate brown pieces, so it's clear that a microtrend is afoot.

To help you see the potential of the expensive-looking color, I've curated the best chocolate brown pieces from Zara and H&M. I'm confident that these tank tops, linen pants, summery dresses, and more will become the backbone of your summer minimalist wardrobe. What's more, they all ring in at $100 and under, despite their rich-girl look.

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Brooke Knappenberger
Associate Commerce Editor

Brooke Knappenberger is the Associate Commerce Editor at Marie Claire, where she specializes in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversees holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

She has over three years of experience writing on fashion, beauty, and entertainment and her work has appeared on Looper, NickiSwift, The Sun US, and Vox Magazine of Columbia, Missouri. Brooke obtained her Bachelor's Degree in Journalism from the University of Missouri’s School of Journalism with an emphasis on Magazine Editing and has a minor in Textile and Apparel Management.