Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Nike x Caitlin Clark
    • Dr. Barbara Sturm
    • Tomi Adeyemi
    • Witchy Perfumes
    • Being Black at Bravo
    1. Fashion
    2. Celebrity Style

    Demi Moore Wanted to Challenge the Idea That Women "Become Less Desirable as We Get Older" With Her New Swimwear Line

    Heck yes to this.

    Iris Goldsztajn's avatar
    By Iris Goldsztajn
    Published 9 November 2022 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Demi Moore
    (Image credit: Getty)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    At 59, Demi Moore sees no reason why she shouldn't be allowed to feel sexy—nor should she (see any reason, I mean).

    The superstar actress has collaborated with swimwear brand Andie on a new collection of bathing suits that can be worn just as well by her as they can by her daughters Rumer, Scout and Tallulah (coolest celebrity kid names alert).

    And not only are these swimwear pieces for women of all ages, they're also available in sizes 0 to 26, a far more inclusive range than that of so many mainstream brands out there.

    Latest Videos FromMarie Claire
    Watch full video here:

    Moore spoke to People about the inspiration behind the swimwear line, and dropped the mic time and time again throughout the interview.

    "For me, a big part about what was inspiring about this Andie collection was thinking about the things that women feel sensitive about, whether it's their tummy or other areas of the body," she said.

    You may like
    • emily ratajkowski wears strappy bikinis from her swim brand inamorata Emily Ratajkowski Makes the Case for This Daring Bikini Style
    • woman on the rocks at the at the ocean wearing a green juillet bikini One Last Hurrah—36 Elite Swimsuits for Your Pre-Labor Day Getaway
    • collage of celebrities who have worn Dôen for summer 2026 Dôen Is Hollywood's Favorite Summer Uniform

    "They don't want to look matronly or not feel sexy or desirable. That was really something in my own mind, which is changing this idea that we become less desirable as we get older."

    A post shared by Demi Moore (@demimoore)

    In short, she wanted these swimsuits to help women feel like their best selves, starting with the campaign photos she modeled for.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    "I probably fit into the category that has not been the most confident about my body. And I think that part of even doing a [swimwear] shoot, no matter what, it is extremely vulnerable," she said. "I felt so supported and encouraged—even while dealing with my own body dysmorphia. ... I really do hope it makes women feel confident."

    The star also shared that her daughters helped her with the creative process behind the line.

    "They're such inspirations and bring me a different perspective than just my own. Particularly with the bikini bottoms," she explained.

    "I tend to have a preference for a much more '70s cut—I like to wear my bottoms very more low cut, and all of my daughters much prefer a very high cut, '90s.

    "And I wanted to make sure that just because that isn't my preference, that I didn't exclude that. We tried to create a bottom that could be worn both ways."

    Queen sh*t, if you'll pardon my French.

    Iris Goldsztajn
    Iris Goldsztajn
    Social Links Navigation
    Morning Editor

    Iris Goldsztajn is a London-based journalist, editor and author. She is the morning editor at Marie Claire, and her work has appeared in the likes of British Vogue, InStyle, Cosmopolitan, Refinery29 and SELF. Iris writes about everything from celebrity news and relationship advice to the pitfalls of diet culture and the joys of exercise. She has many opinions on Harry Styles, and can typically be found eating her body weight in cheap chocolate.

    Read more
    collage of the best celebrity looks at the Spring/Summer 2027 season of New York Fashion Week
    Celebrity Style Cool-Girl Celebrity Looks Took Over New York Fashion Week
    By Meguire Hennes
    tktk
    Fashion The Size Inclusivity Boom Is Over
    By Halie LeSavage , Sara Holzman
     
     
    julianne moore on an in the mood collage
    Beauty Julianne Hough Is a “Hairless Clean Freak Who Brushes Her Teeth While Peeing,” And She Wants You to Know It Buckle up for a ton of beauty recs.
    By Samantha Holender
    Dakota Johnson arrived at the 'Verity' premiere in London, wearing an ivory lace naked dress and Fleur du Mal lingerie
    Celebrity Style Dakota Johnson Is Back in Her Naked Dress Era
    By Meguire Hennes
     
     
    Latest in Celebrity Style
    Dakota Johnson Starts Her Birthday Celebrations Early in a Flame Red Versace PVC Dress and a Vintage Dries Van Noten Robe
    Celebrity Style Dakota Johnson Starts Her Birthday Celebrations Early in Versace
    Taylor Swift appears on SNL wearing a plaid mini dress from Simkhai
    Celebrity Style Taylor Swift Styles a Perfect-for-Fall Simkhai Dress
     
     
    Dua Lipa wearing a gold floral vest top and smiling
    Celebrity Style Dua Lipa Swaps Her Schiaparelli Suit for a Statement Tee
    Jennifer Lawrence wearing khaki pants, flip-flops in fall, a white vest and sunglasses
    Celebrity Style Jennifer Lawrence Trials the Khaki Pants Trend
     
     
    Latest in News
    Queen Camilla and her son, Tom Parker Bowles
    Royals Queen Camilla Developed a Surprising Hidden Talent
    King Charles wears a gray suit and reads a book, performing with his hands
    Royals King Charles "Would Do All the Voices" When Reading One Book
     
     
    Dakota Johnson Starts Her Birthday Celebrations Early in a Flame Red Versace PVC Dress and a Vintage Dries Van Noten Robe
    Celebrity Style Dakota Johnson Starts Her Birthday Celebrations Early in Versace
    Taylor Swift appears on SNL wearing a plaid mini dress from Simkhai
    Celebrity Style Taylor Swift Styles a Perfect-for-Fall Simkhai Dress
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.