6 Fashion Trends It Girls Who Ski Will Wear on and off the Slopes in 2026

For active skiers and après loungers alike.

A collage of women in skiwear, including vintage ski photographs, J.Crew x U.S. Ski & Snowboard, H&M x Present Moment, and Audrey Hepburn, Markarian x We Norwegians
(Image credit: Getty Images/J.Crew/Markarian x We Norwegians/H&M x Present Moment)

Skiing is as much about the adrenaline rush of flying down a mountain as it is the aesthetics of the sport. Some fashion girls would say nestling by the lodge fireplace, cosplaying as Audrey Hepburn in Charade, is the whole point of an alpine adventure: From cashmere base layers and après knits to fur-trimmed cloche hats, ski-chic style is exactly that—chic, in the truest sense of the now-hackneyed, four-letter word. It’s aspirational and loudly luxurious, designed to contrast with pure-white powder and blend in with the high tax bracket of Gstaad.

It should come as no surprise, then, that the look is trending in 2026, with more and more brands dabbling into the category and leaning into its sophisticated ideals. Luxury fashion brand Markarian teamed up with skiwear brand We Norwegians on a collection that captures the elegance of '60s ski culture, with heritage Fair Isle sweaters and monochrome snow suits. J.Crew also took inspiration from silhouettes frozen in time, partnering with U.S. Ski and Snowboard on stirrup leggings and color-blocked fleece pullovers Princess Diana would've worn down a St. Moritz peak.

Ahead, we break down the most popular skiwear trends of the season. Some are technical garments meant for the piste (e.g., hardy puffer coats and heat-trapping thermal layers). Others are après-ski staples that are best accessorized with a hot toddy. Discover—and shop—the top slope-ready winter trends of 2026 below.

Fair Isle Everything

U.S. Ski & Snowboard athlete Tess Johnson wearing a white J.Crew fair isle sweater/Woman Modeling Latest Ski Fashion, Sun Valley, Idaho, USA, circa 1945. (

(Image credit: J.Crew/Getty Images)

Originating in the early 19th century on a remote island off Scotland's coast and recognizable by a graphic 'OXO' pattern, Fair Isle knitwear is a long-running staple of ski style. When made from thick wool or top-quality cashmere, the heritage knit is a smart, heat-trapping option to wear on the slopes. (Fun fact: Fair Isle sweaters were initially designed as workwear to keep Shetland fishermen warm.) The year's ski trends encourage you to think outside of the traditional knitwear box: When you're unwinding with a fresh pot of fondue after a long day on the mountainside, consider a Fair Isle sweater dress or a great pair of socks instead of the expected turtleneck or pullover.

Extra Fuzz and Fur

Actress Audrey Hepburn (1929-1993) wearing a fur hat in a scene from 'Charade', directed by Stanley Donen, 1963. /Model wearing a red fur H&M x Perfect Moment jacket

(Image credit: Getty Images/H&M x Perfect Moment)

Fur—even its faux fabrications—connotes luxury as well as diamonds do. Add in its natural heat-trapping abilities, and, of course, the textile is a tentpole of alpine style. Similar to Fair Isle, 2026 sees real and faux fur across every fashion category imaginable, including coats (duh), unexpected winter hats, and snow boots.

Graphic Après Knits

Model, on slopes of Courchevel, France, wearing pink ski pants and pink and red checked sweater, both by Petri/model wearing a blue Markarian x We Norwegians sweater sitting on a fence in snow

(Image credit: Getty Images/Markarian x We Norwegians)

Knitwear is a chance to lean into the novelty and kitschiness of skiing—and this year's slate of themed sweaters honors that. Consider a slalom motif, intarsia snowflakes, or a retro font that conveys your après priorities. (We Norwegians' jacquard-knitted quarter-zip featuring a popped champagne bottle comes to mind here.) Plus, with a sweater that works just as well paired with salopettes on the mountainside as it does with stretch pants and booties for lunch in the lounge, the piece can pull double duty on your wintry trip.

Personality Puffers

a model wearing a black turtleneck, silver puffer vest, and black puffer vest by H&M and Perfect Moment with white samoyed dogs/Diana, Princess of Wales (1961 - 1997) on a skiing holiday in Lech, Austria, March 1993. (

(Image credit: H&M x Perfect Moment/Getty Images)

In 2026, fashion leaves quiet luxury behind in favor of more expressive and individualistic style. In the skiwear space, you'll see the shift reflected with ski-proof puffers that invite conversations on the lift and in the lodge lobby. In particular, basic, uncontroversial neutrals take a back seat to sun-catching metallics, this winter's cherry red trend, and statement animal prints.

The Proper Toppers

Women in colourful hats at an apres ski party in Snowmass Village, in Pitkin County, Colorado, in March 1968./woman waering a red balclava, red sweater, white snow pants, and black boots by Markarian x We Norwegians in the snow

(Image credit: Getty Images/Markarian x We Norwegians)

Beanies are, and always will be, failsafe headwear to pack for a ski trip. However, 2026's market pushes you to consider a few alternatives, namely, balaclavas, trappers, and grown-up earmuffs. Winter hats rendered in full-on fuzz—think: mohair wool, fur, shearling, and brushed cashmere—are also on the rise.

Fashion-Leaning Fleece

woman wearing a fair isle fleece quarterzip from the Staud and St. Regis collaboration/A model crouched in profile in skiing position in front of a white studio backdrop, face turned to the camera. She is wearing a red furry blouson jacket of Borg acrylic with navy stretch ribbed knit jersey cuffs, collar, and waist over navy wool overalls

(Image credit: Staud/Getty Images)

Skiwear is taking a cue from the mainstream trend cycle and doubling down on fleece. Silhouettes on the up and up include classic quarter-zips, one-and-done snow suits, and snow boots that read as more fashion-y than tech-oriented. (Side note: It's best not to rely on fleece footwear like Moon Boot's pair for high-performance activities, even on the bunny slopes.)

Anti-Basic Base Layers

a woman wearing a brown quarter zip and leggings by Markarian x We Norwegians /Model sitting in snow wears cross-country ski gear which consists of a red pullover with matching knickers from Ramah by Bass, Eiger mountain knicker socks, a Pennaco turtleneck, Mohawk ski gloves, and Acme Siren necklace by Donald Stannard

(Image credit: Markarian x We Norwegians/Getty Images)

Heat-trapping base layers are often the unsung heroes of ski clothes, and they're finally getting their due with trending touches, such as viral colors, striking prints, and high-quality fabrications. The end result is longjohns and thermal layers that tick off function and fashion, so you don't have to peel them off and swap them for something more stylish when you're off piste.

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Emma Childs
Fashion Features Editor

Emma Childs is the fashion features editor at Marie Claire, where she explores the intersection of style and human interest storytelling. She covers viral, zeitgeist-y moments—like TikTok's "Olsen Tuck" and Substack's "Shirt Sandwiches"—and has written hundreds of runway-researched trend reports. Above all, Emma enjoys connecting with real people about style, from picking a designer's brain to speaking with athlete stylists, politicians, and C-suite executives.

Emma previously wrote for The Zoe ReportEditorialistElite Daily, and Bustle and studied Fashion Studies and New Media at Fordham University Lincoln Center. When Emma isn't writing about niche fashion discourse on the internet, you'll find her stalking eBay for designer vintage, doing hot yoga, and "psspsspssp"-ing at bodega cats.