fragrance
Keep up on Fragrance trends in 2025 with Marie Claire, and discover the best products from the most trusted brands with tips from the experts.
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My New Favorite Perfume Oil Is Giving Heiress
Plus it lasts for hours.
By Julia Marzovilla Published
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Cuddle Up With One of These On-Sale Fragrances This Winter
16 finds that won't be in stock for much longer.
By Brooke Knappenberger Published
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If Dark Academia Is Your Entire Personality, It's Time to Try This Viral Perfume
Confidence boost in a bottle.
By Audrey Noble Last updated
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The New Administration Is Coming for Your Perfume
How proposed tariffs could affect fragrance prices for American beauty shoppers.
By Nykia Spradley Published
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2024's Best New Fragrances Have One Note in Common
It's not what you'd expect.
By Samantha Holender Last updated
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No Party Smells Better Than the 'Marie Claire' Fragrance Awards
The industry's top players all gathered for a toast to perfume.
By Samantha Holender Published
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Diptyque's New Scents Redefine the Fantasy Fragrance Trend
They'll cast a spell on anyone who wears them.
By Gabrielle Ulubay Published
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The Body Mist Trend Is About to Get Personal
Introducing Scent Lab's first fragrances: six light mists to blend into your own "potion."
By Halie LeSavage Published
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We Have Mixed Feelings About These Mood-Enhancing Perfumes
'Marie Claire' editors tried all six of Charlotte Tilbury's debut scents.
By Halie LeSavage Last updated
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Make Your Perfume Last Hours Longer With These Easy Tricks
Smell you later.
By Sophia Vilensky Published
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Beauty Experts Have Selected Their Favorite New Scent of 2024
It's a layerable, floral fragrance.
By Samantha Holender Published
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This Summer Fragrance Brings a Mediterranean Vacation to Your Bedroom
Diptyque's much-anticipated drop is available to shop now.
By Julia Marzovilla Published
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We're Actually Very Into Bella Hadid's New Fragrances
All three scents just arrived at Ulta.
By Halie LeSavage Last updated
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I'm Clinging to Summertime With These Chic Coconut Perfumes
These are not your average sunscreen-in-a-bottle scents.
By Brooke Knappenberger Published
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This Citrusy Fragrance Is a Mediterranean Summer in a Bottle
L'Objet's new perfume is inspired by orange groves and the sea.
By Gabrielle Ulubay Published
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Le Labo’s New Lavande 31 Eau de Parfum Redefines Lavender Fragrance
It’s an entirely fresh take on lavender.
By Samantha Holender Published
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This International Perfume Brand Overhauled My Fragrance Wardrobe
Fragrance Du Bois' most intoxicating scents finally landed stateside.
By Samantha Holender Published
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You’ll Never Guess Where Liza Soberano Applies Her Blush
“I kind of go crazy with it.”
By Samantha Holender Published
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Yara Shahidi Re-Defined Her Femininity With Fragrance
“There's no singular way to be a girl. That’s what is so difficult about girlhood.”
By Samantha Holender Published
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Let Hermès' New Fragrance Help You Step Into Your Power
It's an assertive perfume for assertive people.
By Gabrielle Ulubay Published
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Loewe's Newest Fragrance Leans Fully on Umami Notes
Meet "Mushroom." It's exactly what you think.
By Sophia Vilensky Published
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How to Layer Perfumes for a Personal Signature Scent
Build a fragrance like no one else's.
By Gabrielle Ulubay Last updated
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Bottega Veneta's First In-House Fragrance Will Have It-Bag Energy
Here's what we know about the scent so far.
By Sophia Vilensky Published
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Emily Ratajkowski Is Proud to Be a “Bed Girl”
“Sometimes I just need to be horizontal.”
By Samantha Holender Published
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Dior's New Documentary Demystifies Luxury Fragrance
Everything you've ever wanted to know about the creation of your favorite perfume.
By Gabrielle Ulubay Published
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I Get Stopped Every Time I Wear One of These 17 Fragrances
It's a compliment, right?
By Shannon Lawlor Published



