Why This Face Oil Went Viral on Instagram

It's like an Instagram filter in a bottle.

Gigi Hadid Maybelline Palette
Gigi Hadid's Maybelline Palette Sold Out Instantly

But don't worry, there will be more products soon.

It's Official: Mermaid Lashes Are Here

Not a drill.

The 6 Prettiest Nail Color Trends of 2017

And not a millennial pink in sight.

Gigi Hadid Just Teased Maybelline Cosmetics Line

The model has been the face of Maybelline since 2015.

10 Super-Easy Halloween Makeup Ideas for Procrastinators

No cat whiskers here, folks.

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The 5 Best of the Best Makeup Palettes Under $25

Color correctors, contour kits, strobing quads, oh, my!

6 Ridiculously Simple Eyeshadow Tutorials Even You (Yes, You) Can Copy

If you can locate your eyelid, you can follow these how-tos.

Purple Palette Kylie Cosmetics
The Modern Way To Wear a Classic Red Lip Look

Hint: It involves a little lid action.

7 Truly Excellent Beauty Gifts You'll Most Likely Just Buy for Yourself

Sorry, mom—your gift got, uh, lost in the mail.

Behold: How to DIY Ridiculously Cool Ombré Nails at Home

And it's weirdly really easy.

30 Cult-Favorite Asian Beauty Products You Need in Your Life

These deserve a permanent place in your beauty arsenal, STAT.

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The 5 Best Anti-Aging Foundations That Really, Truly Get Rid of Your Fine Lines

Perfect for hiding the wrinkles this week's news is giving you.

These 5 Under-$10 Setting Powders Will Give Your Skin a Legit Airbrushed Finish

Real women, real reviews, real undying love.

Meet the 5 Magical CC Creams You're About to Fall in Love With

Abracadabra, your skin is perfection.

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Alert: ASOS Is Launching Its Own Makeup Collection

And it's freaking amazing.

Rihanna's Fenty Beauty
Rihanna's Fenty Beauty Apparently Carries 40 Different Foundation Shades

The singer's new make-up line looks flawless.

Rihanna Just Unveiled the First Fenty Beauty Products

These highlighters are 🔥🔥🔥

6 Bizarrely Cool Lipstick Tutorials That Will Give You Literally Any Lip Shape You Want

Fuller lips, thinner lips, just-spent-five-hours-kissing lips, you name it.

7 Truly Gorgeous Día de los Muertos Makeup Ideas

The best tutorials, all in once place.

The Wave Brow Is Here, and It's About to Take Over Your Instagram

Tbh, we have many feelings.

The 5 Seriously Good Fall Makeup Products You Need in Your Life

They're about to be the pumpkin spice latte of your makeup bag.

21 Non-Ugly Holiday Nail Designs You'll Actually Want to Copy

Chic, minimalist, and surprisingly pretty.

Here's Exactly What Eyebrow Threading Really Feels Like

I sincerely didn't expect it.