If you love Easter, you may be an optimist
You’re the one decorating the eggs and organizing the neighborhood hunt for candy. And why not? You’ve waited all season to hippety-hoppety your way into Easter and embrace all the new blooming tulips, baby critters, rays of sunshine, and fresh beginnings that arrive with the onset of spring.
"Easter is a devout holiday," Yarrow admits. "But looking at it from a consumer perspective, it’s also a holiday of great joy and lightness. You are finally getting released from winter and everything is going through rejuvenation. I don’t find it surprising that I really hear about this holiday from moms. It is the holiday most associated with birth."