Beyoncé Red Lobster Lyric in Formation Increases Sales

Nature, Blue, Daytime, Neighbourhood, Textile, Photograph, Pattern, Town, Residential area, Jaw, — (Image credit: Tidal)

Red Lobster better be gifting Beyoncé and All-You-Can-Eat-Forever pass, because they're seeing some of their best sales ever thanks to the power of Bey. Red Lobster CEO Kim Lopdrup said sales jumped 33% on Sunday and increased "well into the double digits" on Monday thanks to this gem of a line in her newest single, "Formation":

When he f*ck me good I take his ass to Red Lobster, 'cause I slay.(Side note:It might be our favorite line, but it tends to change every day. )

"This has been a remarkable week—we never expected to be such a hot topic of conversation," he told Bloomberg. "We were delighted to learn that Beyoncé and her fans loved Red Lobster so much." Which brings all the LOLs, let's be honest. The best part was that Lopdrup wasn't aware of the song until Red Lobster began trending on Twitter. "Super Bowl Sunday is typically not a good day for us, so we were really delighted to see such strong results."

Who needs chicken wings when you have Lobsterfest? Now pass the hot sauce.

Follow Marie Claire on Instagram for the latest celeb news, pretty pics, funny stuff, and an insider POV.

TOPICS

Samantha Leal is the Deputy Editor at Well+Good, where she spends most of her day thinking of new ideas across platforms, bringing on new writers, overseeing the day-to-day of the website, and working with the awesome team to produce the best stories and packages. Before W+G, she was the Senior Web Editor for Marie Claire and the Deputy Editor for Latina.com, with bylines all over the internet. Graduating from the Medill School of Journalism at Northwestern University with a minor in African history, she’s written everything from travel guides to political op-eds to wine explainers (currently enrolled in the WSET program) to celebrity profiles. Find her online pretty much everywhere @samanthajoleal.