The Hair Diaries

Women from all over the world confess how much they spend on their tresses in The Hair Diaries.

By Ning Chao

May 21, 2013 2:00 PM
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Courtesy of Subject

Spain

NAME: Regina Mojica

CITY: Madrid

AGE: 32

JOB: Full-time MBA student

ANNUAL SALARY: $0 ($80,000 as an advertising account supervisor until recently enrolling in graduate school)

YEARLY SALON SPENDING: $650

HOME MAINTENANCE BUDGET: $260

MANE MOTTO: "I started changing my cut and color when I was 15 years old and have tried all styles—some good, some not so much. Now I'm in school, so I wear my hair up in a bun."

PRODUCT ARSENAL: Kevin.Murphy Hydrate-Me.Wash and Rinse, $28 each; Moroccanoil Hydrating Styling Cream, $33; L'Oréal Paris Elnett Satin Extra Strong Hold Unscented Hairspray, $15; Aveda Sun Care Protective Hair Veil, $27.

TOOL KIT: Earth Therapeutics Natural Bristle Cushion Brush, $9; Andis Ultra Hatchet Style Dryer, $24; Tyche Ceramic 1½" Flat Iron, $15.

STYLE THEORY: "Coloring my hair at the Belle Âme Salon is my favorite treat. My natural brown shade is pretty plain, so I enhance it with highlights in the spring and rich red tones in the fall. Each appointment costs $65. I also get keratin treatments for $118 every four months."

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