NAME: Regina Mojica
JOB: Full-time MBA student
ANNUAL SALARY: $0 ($80,000 as an advertising account supervisor until recently enrolling in graduate school)
YEARLY SALON SPENDING: $650
HOME MAINTENANCE BUDGET: $260
MANE MOTTO: "I started changing my cut and color when I was 15 years old and have tried all styles—some good, some not so much. Now I'm in school, so I wear my hair up in a bun."
PRODUCT ARSENAL: Kevin.Murphy Hydrate-Me.Wash and Rinse, $28 each; Moroccanoil Hydrating Styling Cream, $33; L'Oréal Paris Elnett Satin Extra Strong Hold Unscented Hairspray, $15; Aveda Sun Care Protective Hair Veil, $27.
TOOL KIT: Earth Therapeutics Natural Bristle Cushion Brush, $9; Andis Ultra Hatchet Style Dryer, $24; Tyche Ceramic 1½" Flat Iron, $15.
STYLE THEORY: "Coloring my hair at the Belle Âme Salon is my favorite treat. My natural brown shade is pretty plain, so I enhance it with highlights in the spring and rich red tones in the fall. Each appointment costs $65. I also get keratin treatments for $118 every four months."