Travel Diary: Florence, Italy and the Gucci Flora Garden Collection

MC's Executive Beauty Editor traveled to Florence, Italy for the launch of Gucci's new fragrance collection, Flora Garden. She reports back on the five fresh scents, and the couture gowns designed to complement them.


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    The Scent of Gucci

    I get a chance to drink something a little stronger in the form of French Champagne later that evening when I find myself at a swanky soiree held in honor of Gucci Flora Garden. The concept is unveiled to us inside yet one more sweeping historic monument, the Palazzo Capponi, in a ballroom that's decorated by towering screens filled with floral illustrations and dramatic, pastel-tinted light installations. There, myself and other journalists who have traveled from all corners of the world are introduced to Flora Garden, which is actually a collection of five distinct fragrances: Gorgeous Gardenia, Glamorous Magnolia, Gracious Tuberose, Generous Violet and Glorious Mandarin. Gucci designer Frida Giannini, who looks effortlessly chic in basic black and a sleek ponytail, introduces both the Flora-inspired concept itself — each of these blooms can be found in the prints themselves — and supermodel and star of the new ad campaign, Abbey Lee Kershaw, a lanky platinum blonde resplendent in an ethereal canary-colored gown and flower-studded capelet. Equally thrilling: Just for the occasion, Giannini has created five gorgeous couture gowns, each reflective of one of the fragrances and on display within tantalizingly close proximity. I wonder, would anyone notice if I simply snatched one and walked out the door? Maybe it's time to put down the bubbly.
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