My January Beauty Reset Starts With These Under-the-Radar Sale Finds

The high-performance staples I rely on when refining my routine for the year ahead.

a woman in a tan robe applying a white cream to her hands
(Image credit: Getty Images)

January has always felt personal to me. The holidays are over, the glitter has settled, and I’m far more interested in products that work than ones that simply photograph well on a shelf (bonus points if they can achieve both). It’s the month I become ruthless—in the best way—editing my beauty routine down to the essentials and recommitting to formulas that can keep up with real life. As a lifelong New Yorker, I’ve always approached beauty with a certain pragmatism; if it can’t survive winter, long days, and a packed calendar, it doesn’t last.

That philosophy comes naturally when you test and shop luxury beauty for a living. Hype fades quickly; performance doesn’t. January is when I stop experimenting and start refining. It’s also why the Nordstrom Beauty Sale remains one of the few shopping moments I genuinely look forward to, and why Ulta Beauty’s Wellness Week feels equally well-timed. Both offer a rare pause to invest strategically in formulas I already trust, from high-performance beauty staples to the wellness essentials that support them, restocking what carries me through the season and well beyond.

My cart this season is anchored by brands I trust, complemented by a few newer additions that have quickly proven themselves. Augustinus Bader is skincare for the long game—science-driven, transformative, and worth the discipline it asks for. Armani Beauty excels at effortless polish, offering complexion and color products designed to take you from day to night, balancing refinement with ease. And NULASTIN has become a go-to for hair, brow, and lash care that prioritizes strength and longevity over quick fixes.

And yes, January also happens to be my birthday month, which makes this annual reset feel even more intentional. These aren’t trend-driven splurges. They’re the silent workhorses I return to year after year—especially now, when a thoughtful edit matters most.

The Best Beauty Products at the Nordstrom Sale

For 20-30 percent off select products, this is the ideal time to browse Nordstrom's impressive beauty selection.

The Best Beauty Products at the Ulta Wellness Week Sale

Score 30 percent off wellness essentials at this sale through the end of January.

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David Evan Ruff
Contributing Beauty Writer

David Evan Ruff is a New York–born content creator, writer, and consultant whose career began with a fashion blog he launched at sixteen — a project that quickly became his entry point into the worlds of style and storytelling. With over six years of experience, David has collaborated with leading luxury brands including Chanel, Hermès, Tom Ford Beauty, Nordstrom, and Sephora. He has contributed to major magazine covers and campaigns, and has worked as a casting associate on projects for British Vogue, CR Fashion Book, and international editions of Vogue. His writing has appeared in GRAZIA, ICON Magazine, Byrdie, and more, where he explores beauty trends, fashion’s evolving landscape, and the cultural currents shaping both.