The 11 Best Colognes Are Seductive, Unisex, and Intent on Becoming Your Next Signature Scent

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two models surrounded by colognes
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As someone who tests more perfumes than my bathroom shelf can reasonably support, I’ve learned that wearing the best colognes isn't just about smelling good—it’s about shaping how you move through the world. As a content creator and writer covering fashion and beauty, scent has become one of the most intimate tools in my arsenal: part ritual, part mood-setter, part self-expression. Each new bottle I test, from cult classics to niche discoveries, asks a version of the same question: Who do you want to be today?

Over the years, amid countless spritzes, blotters, and the occasional overzealous “just one more” before heading out the door, I’ve developed a sense for the fragrances that truly stay with me; the colognes that unfold with intention, that linger without overpowering, and that earn compliments from strangers on the street. They come from the houses that have mastered the art—Chanel, Hermès, Maison Francis Kurkdjian, Frédéric Malle, Matière Première, and others—yet their power lies not in the name on the bottle. It’s the shift they create: the Monday morning that doesn’t feel quite so rushed, the first date that picks up an extra spark of confidence, the daily commute that feels fuller, sharper, more alive.

The 11 fragrances below span both new releases that immediately caught my attention and the tried-and-true favorites that have remained with me through years of change. They’ve settled into my routine the way the best things do—subtly, almost imperceptibly, until I find myself reaching for them without thinking.

The Best Colognes

David Evan Ruff holding Maison Francis Kurkdjian Grand Soir Eau de Parfum

David Evan Ruff holding Maison Francis Kurkdjian Grand Soir Eau de Parfum.

(Image credit: David Evan Ruff)

David Evan Ruff holding Chanel Allure Homme Sport

David Evan Ruff holding Chanel Allure Homme Sport.

(Image credit: David Evan Ruff)

David Evan Ruff holding Guerlain's Fevé Gourmande

David Evan Ruff holding Guerlain's Fevé Gourmande.

(Image credit: David Evan Ruff)

David Evan Ruff holding Byredo Alto Astral

David Evan Ruff holding Byredo Alto Astral.

(Image credit: David Evan Ruff)

David Evan Ruff holding Tom Ford Figue Erotique

David Evan Ruff holding Tom Ford Figue Erotique.

(Image credit: David Evan Ruff)

David Evan Ruff holding Hermés H24

David Evan Ruff holding Hermés H24.

(Image credit: David Evan Ruff)

David Evan Ruff holding Maison Mariela Jazz Club

David Evan Ruff holding Maison Mariela Jazz Club.

(Image credit: David Evan Ruff)

David Evan Ruff holding Frederic Malle Musc Ravageur

David Evan Ruff holding Frederic Malle Musc Ravageur.

(Image credit: David Evan Ruff)

David Evan Ruff holding Gucci Rosa Sublime

David Evan Ruff holding Gucci Rosa Sublime.

(Image credit: David Evan Ruff)

David Evan Ruff holding Matiere Premiere Parisian Musc

David Evan Ruff holding Matiere Premiere Parisian Musc.

(Image credit: David Evan Ruff)

David Evan Ruff holding Parfums de Marly Pegasus Exclusif

David Evan Ruff holding Parfums de Marly Pegasus Exclusif.

(Image credit: David Evan Ruff)

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David Evan Ruff
Contributing Beauty Writer

David Evan Ruff is a New York–born content creator, writer, and consultant whose career began with a fashion blog he launched at sixteen — a project that quickly became his entry point into the worlds of style and storytelling. With over six years of experience, David has collaborated with leading luxury brands including Chanel, Hermès, Tom Ford Beauty, Nordstrom, and Sephora. He has contributed to major magazine covers and campaigns, and has worked as a casting associate on projects for British Vogue, CR Fashion Book, and international editions of Vogue. His writing has appeared in GRAZIA, ICON Magazine, Byrdie, and more, where he explores beauty trends, fashion’s evolving landscape, and the cultural currents shaping both.