
Goodbye airbrushing, hello reality!
On the heels of an industry-wide epidemic of over-retouching (cue the missing limbs and unrealistically thin figures), professional-turned-consumer cosmetic brand, Make Up For Ever, has unveiled a new spring ad campaign devoid of any Photoshop tricks. That means, what you see is what you get, and to prove it, the images have been certified by a notary public, so there's no question that they're legit.
The campaign — designed to emphasize that women can look their best without the use of digital enhancements — promotes the line's new HD Invisible Coverage Foundation to achieve a flawless appearance. OK, so they've obviously chosen young, beautiful, and impeccably-complected models, but if we can look half as good as they do, we're definitely on board!
Check out the Make Up For Ever site, and watch the behind-the-scenes videos for more.
Tell Marie Claire: What do you think on the campaign's message? Share your thoughts in the Comments section below!
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
-
Julia Fox Wore Three Bold Looks In One Weekend... Because She's Julia Fox
We'd expect nothing less.
By Danielle Campoamor
-
Sophie Turner's Love Life Is Back In the Headlines Post-Joe Jonas Divorce
A source close to the actress spoke out about Turner's relationship status.
By Fleurine Tideman
-
There’s Something Missing from the Wales Family Christmas Card—and It’s, Casually, a Body Part
You’ll never be able to unsee it.
By Rachel Burchfield
-
The 20 Best Hair Masks for Damaged Hair, According to Experts and Editors
Healthy strands, here we come!
By Gabrielle Ulubay
-
How Often You Should Wash Your Hair, According To Experts
Keep it fresh, my friends.
By Gabrielle Ulubay
-
The 11 Best Magnetic Lashes of 2023
Go ahead and kiss your messy lash glue goodbye.
By Hana Hong
-
The 32 Best Hair Growth Shampoos of 2023, According to Experts
Rapunzel hair, coming right up.
By Gabrielle Ulubay
-
Beauty Advent Calendars Make the Perfect Holiday Gift
The gift that keeps on giving.
By Julia Marzovilla
-
The 18 Best Natural Hair Products in 2023
Remember: Your curls are your crown.
By Gabrielle Ulubay
-
The 9 Best Hot Rollers for the Curls of Your Dreams
This is how we roll.
By Samantha Holender
-
The 12 Best Cream Eyeshadows, According to Makeup Artists
The best part? They’re so easy to apply.
By Samantha Holender