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Straight from her makeup artist.
On parched lips, matte lip color looks like a hot mess. "It sticks to dry areas, and since matte textures absorb light, the patches end up looking darker than the rest of your lips," says Oquendo. Um, not exactly the way you're looking to stand out. Get rid of flakes using his method: apply lip balm to soften lips and then gently run a baby wipe over them.
"Gigi's lips have beautiful, natural definition," says Oquendo. To mimic that, use a liner on your lip line, like Maybelline New York Color Sensational Lip Liner in Toast. (If you have thin lips, amp them up by drawing right outside of the cupid's bow.) Then shade in from the edges of your mouth to the center, leaving the middle of your mouth bare. "I'll do that on Gigi, so if she eats or drinks, she'll still have something on her lips; lip liners tend to stay put longer than lipsticks," explains Oquendo. The shading also makes the edges of your mouth visually recede, helping you fake plumpness.
Make your mouth pop by using a bright pinky hue on the bare center of it, which visually pushes it forward. One just-pink-enough hue: Maybelline New York Color Blur in I Like to Mauve It. Then use the smudger on the opposite end of the pencil to blend the color out, so it's layered over the lip liner.
Shine is essential to making lips look full, but skip lip gloss—it can look dated. Try a formula with just a touch of sheen, like Maybelline New York Color Sensational The Buffs Lip Color in Nude Lust. "A creamy shine is more modern, and this makes the color look rich and milky," says Oquendo.
No washed-out nudes here. If neutrals aren't for you, Oquendo's equation works just as well whatever your fave lip color. Dark liner + bright pout + creamy shine = full lips in any shade.