Tubes of Tech: Giorgio Armani Set to Debut Lipstick Line This Fall

Ernesto Ruscio

Giorgio Armani is merging skincare, makeup, and technology in a new lipstick line called "Rouge Ecstasy," according to Women's Wear Daily. The line will replace the standard liquid oil and wax lipsticks with a "triple c" formula that focuses on color, comfort, and care. Ingredients like the Melting Cream Complex will work to moisturize lips, while a 3R serum will rejuvenate lip cellular tissues. Kaleidoscope Pearls will make the lip colors more vibrant by diffusing a colored light. These bionic beauties will be available in three categories of browns and beiges, reds and purples, corals and pinks. Each lipstick will retail for $34 and be available at Nordstrom, Neiman Marcus, Sephora, Bloomingdales, and Armani boutiques.

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