This New Beauty Trend Requires You to Dunk Your *Entire Made-Up Face* in Water

K-beauty's answer to the "baking" technique is basically its opposite.

make up trend

Korean women aren't shy about being extra when it comes to beauty, so the fact that they set their makeup in decidedly laborious fashion makes perfect sense.

So get this: While the newly-mainstream baking technique uses heat to set loose powder, another method called "jamsu" employs a whole bowl of water to seal the deal. I know, SO many questions. Here's how it works:

1. Cleanse and moisturize your face so that it's squeaky clean, then apply your makeup as you normally would. (Pro tip: Waterproof mascara is probably a good idea.)

2. Once your face beat is complete, shake loose powder (Johnson's Baby Powder totally works) into your hands, then pat it on your face liberally for a clouded, kabuki-like effect.

3. Pour water into an oversized bowl and submerge your face completely. Hold it there for no more than 30 seconds. It's counterintuitive, but the drier your skin is, the less time you should spend under water.

4. As soon as you lift your head from the bowl, pat it dry...and that, dear reader, is how you create a smooth, matte, and truly melt-proof face.

While the technique is literally making waves (heh) in the K-beauty world, one of the first to put it on the map was Japanese beauty vlogger YoonCharmi. 

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Lauren Valenti
Beauty Editor

Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.