Snapchat Introduces Verified Accounts Using Emojis

(Image credit: Archive)

published 15 November 15

Despite its countless celebrity accounts and the rapidly expanding scope of its use (opens in new tab), Snapchat has never had a very effective search feature for finding the famous names you want to follow, let alone a method for marking them as verified. It seems, however slowly, that the popular social app is finally taking steps to change this—but don't expect to see any Facebook/Twitter/Instagram-esque checkmarks next to celebs' usernames.

Snapchat is rolling out a new feature they're calling, "Official Stories." (We're still admittedly a little unclear as to whether the account is what's official or if it's just the story…??) As some may have noticed while scrolling through the Stories feed, a little emoji now appears next to the username of some of the app's most popular stars. For example, Kylie Jenner (opens in new tab) is marked with a 👑, Justin Bieber with a 🙏. (Obvious next question: Did they get to choose their own emoji??)

According to this Snapchat support article (opens in new tab), Official Stories have only been introduced to a small group of users for now, but could become more widely available soon. Hopefully a more user-friendly/easy-to-search directory isn't far behind. Fingers crossed!

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Sarah Lindig

I am an experienced editor, writer, and creative strategist, specializing in fashion, beauty, and lifestyle content for digital media outlets, as well as video and social platforms. While I currently operate as a freelance contributor/consultant, with such clients as The Zoe Report, my 10+-year background in the industry was cultivated at the dot-coms of elite publications, including Harper’s BAZAAR, ELLE, and Marie Claire.