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Out of Sight

TOMS is doing for eyewear what it did for shoes, and with its "Summer of Sight" campaign, has set a goal to help 100,000 people worldwide.

TOMS, the canvas shoes from the footwear company that donates a pair of kicks to a child-in-need for every one it sells, have become ubiquitous. More under-the-radar is the fact that TOMS has expanded its business — and philanthropy — into eyewear. The concept is similar — every pair of glasses sold results in free prescription eyeglasses, sight-saving surgery, or medical treatment for someone in the U.S. or one of ten other countries such as Ethiopia, Cambodia and Guatemala.

In just under a year, TOMS Eyewear has helped a whopping 40,000 people. Now, the brand is launching "Summer of Sight," a campaign that strives to save and restore vision to 100,000 people worldwide. So when you go shopping for a new pair of sunglasses, consider choosing from TOMS' selection of shades. You'll protect your pretty eyes, and contribute to a valuable cause. It doesn't hurt that the collection's new styles — we love the tortoiseshell pair above — look as fantastic as they'll make you feel.

Check out the new virtual try-on, or purchase a pair at TOMS.com/eyewear.

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