Towards the end of the Super Bowl, when we'd all gotten a little bit sleepy from the epic excitement of Katy Perry's halftime show and a whole slew of headline-making comercials, the advertising experts slipped something in to wake us up.
A new Fifty Shades of Grey trailer. With shots we've never seen before. And somehow even more tension.
In case you missed it, see the teaser here, thank us later:
For more Fifty Shades of Grey, check out our dedicated channel here.