Awesome Thing Alert: There's a Movement to #IncludeTheGirls in Superhero Toys

Because crime-fighting isn't just for boys.

Standing, Interaction, Animation, Knee, Waist, Toy, Back, Mannequin, Illustration, Animated cartoon,
(Image credit: archive)

The hit Disney movie Big Hero 6 featured a diverse group of superheroes, including two girls. But you might not know that based on the merchandise. CNN report (opens in new tab)s that one merch company decided to leave out the two female heroes—and were met with outrage.

According to a post on a popular parenting blog (opens in new tab), a woman discovered that fabric manufacturer Springs Creative, which is licensed to sell products with Big Hero 6 characters on them, excluded the movie's two female heroes. She reports that when she emailed the manufacturer, a representative said the omission was on purpose. "We have found boys do not want girl characters on their things (eeeww girls! Yuck! Haha)," the (female) rep responded.

The blog posted a call to action (opens in new tab), and the #IncludeTheGirls movement was born:

See more
See more

More, please!

You should also check out:

A Feminist Ranking of Female Superheroes (opens in new tab)

Disney Princesses Are Their Own Heroes in This Powerful Photo Series (opens in new tab)

Spider-Man's Girlfriend Is Now a Badass Superhero (opens in new tab)

Megan Friedman is the former managing editor of the Newsroom at Hearst. She's worked at NBC and Time, and is a graduate of Northwestern's Medill School of Journalism.