Hailey Bieber Debuts a Flashy Diamond Necklace in Honor of Son Jack Blues
It's time for more baby bling.


Hailey Bieber has been quickly adding to her sentimental jewelry collection since welcoming her first baby (baby, oh!) with husband Justin Bieber in August. In September she debuted a sparkling "MOM" ring in honor of their son, Jack Blues Bieber, but now she's showing off a blinged-out-necklace to go with her ever-present bubble "B" pendant.
The Rhode founder shared a carousel of photos with an especially sweet caption on Instagram Tuesday, Oct. 1, writing, "It’s October and I’m someone’s Mom. 🎃." In the pics, she displayed her latest trendy manicure, sporting midnight blue nails as she clutched what appears to be a brand-new espresso brown shade of her Rhode phone case.
But it was her new necklace that caught my attention. In one shot, Hailey wears her favorite Alex Moss "B" pendant (for Bieber, naturally) layered with a new and equally blingy initial necklace from the celeb-fave jeweler spelling out "jbb," or Jack Blues Bieber, in lowercase letters. Adorable.
Hailey's new necklace features baby Jack's initials.
Moss shared a close-up video of the diamond-encrusted bubble letters on Instagram Friday, writing, "Jack Blues Bieber" and tagging Hailey in the post.
The custom Alex Moss creation features nearly 4 carats of pavé-set natural white diamonds in 14K gold, per Page Six Style. Together with her "B" necklace, these pieces tell the story of her journey from newlywed to new mother.
Along with the very posh push present, Bieber also owns the aforementioned "MOM" ring, which is a $1,980 Isa Grutman design.
Hailey Bieber's new baby necklace
A photo posted by on
Diamonds aside, the skincare guru also gave fans a peek at two other accessories dedicated to her little boy, sharing a photo of husband Justin's baseball cap embroidered with "Jack Blues" on the back.
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Hailey also posted a photo of her Goyard tote bag on her Instagram Stories Oct. 2, with the luxe bag monogrammed with "JBB."
The star wore a pink face mask and coordinating sweater as she showed off her new "jbb" necklace.
Inside, she carried everything from a baby bottle to electrolyte drink mix to a Saint Laurent card case, proving moms can be both stylish and prepared for anything. And to top it off, she teased three new Rhode products in the process, covering the items with heart emojis.
As for her new necklace, perhaps she can gift a matching one to baby Jack when he's older.

Kristin Contino is Marie Claire's Senior Royal and Celebrity editor. She's been covering royalty since 2018—including major moments such as the Platinum Jubilee, Queen Elizabeth II’s death and King Charles III's coronation—and places a particular focus on the British Royal Family's style and what it means.
Prior to working at Marie Claire, she wrote about celebrity and royal fashion at Page Six Style and covered royalty from around the world as chief reporter at Royal Central. Kristin has provided expert commentary for outlets including the BBC, Sky News, US Weekly, the Today Show and many others.
Kristin is also the published author of two novels, “The Legacy of Us” and “A House Full of Windsor.” She's passionate about travel, history, horses, and learning everything she can about her favorite city in the world, London.
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