Did Hailey Bieber Just Tease Three New Rhode Launches in a Designer Diaper Bag Tour?
The beauty mogul seemingly showed off unreleased products with a look inside her Goyard tote.
Hailey Bieber seemingly teased three new Rhode launches with a look inside her oversize Goyard designer diaper bag. In a post shared to her brand's Instagram on Wednesday, Oct. 2, the beauty mogul gave followers a glimpse of her everyday fall essentials, which include a boar bristle hair brush, '90s-inspired oval sunglasses, LMNT electrolyte drink mix, three tubes of her cult-favorite Peptide Lip Treatment, two Pocket Blushes, a baby bottle presumably for her infant son, what appears to be a black leather Saint Laurent coin purse, and... drumroll please... three unreleased Rhode products. She cleverly concealed two of the launches with emojis, but I have some good guesses as to what they might be.
The first is packaged in a gray bottle similar to that of Rhode's Barrier Restore Cream, but my hunch is that it might be SPF—thereby completing the brand's current lineup of cleanser, toner, serum, and moisturizer. The second is a slim pencil housed in a camel brown component similar to that of Rhode's cream blushes, but I'd wager it's either a lip liner or a freckle pen—both of which Bieber uses in almost every makeup tutorial she posts online.
Pocket Blush in Toasted Teddy
The third launch is more obvious: an espresso brown Rhode phone case, which will likely debut as a seasonal colorway. In June, Rhode dropped a capsule collection of colorful Lip Cases to match their limited-edition summer Lip Tint shades, so it only makes sense to do the same for their fall-friendly Espresso Peptide Lip Tint. She actually gave the public an early look at the chocolate brown case last week on a sushi date with her pop star husband Justin Bieber.
Peptide Lip Tint in Espresso
It's unclear whether the Goyard tote pictured in her post is her actual designer diaper bag, but the JBB monogram—a nod to her son's name, Jack Blues Bieber—and the feeding bottle certainly suggests it might be. And frankly, if she really is lugging breastmilk or formula around in a personalized bag that costs thousands of dollars, I am spiritually obliged to say: That's mother. Truly, parenting has never looked so fabulous.
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Hanna Lustig is a staff writer at Marie Claire, where she gets to gab every day about the topics she holds most dear: fashion, beauty, and celebrity. Hanna’s editorial journey began with formative internships at Elle and InStyle, where she was lucky enough to work for some of the smartest women in media while she was still in college. Hanna then accepted a digital culture reporting fellowship at Insider, where she helped carve out a new beat dedicated to covering influencers. Those experiences later served her well as a staff writer at Glamour, where she developed a knack for spinning quick turnaround celebrity news and trend reporting into juicy long-form feature stories.
Diane Keaton once hung up on Hanna during an interview, but thankfully that mishap did not derail what has otherwise been a deeply fulfilling career writing for and about women. She holds a Bachelor’s Degree in Media Studies from the University of Tennessee, where she was mainly taught to love and revere Dolly Parton. When she’s not at work, Hanna can likely be found listening to pop music, talking to her dog, and gossiping with her best friends. For more of Hanna’s perfect opinions on pop culture, you can follow her on Instagram and X.
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