My Chic Italian Aunt Swears by Massimo Dutti—24 Picks She Made Me Buy

If the label isn't on your radar, it should be.

Massimo Dutti
(Image credit: Massimo Dutti)

I've been spending time in Milan for the 2026 Winter Olympics, and, after observing the very chic women here, I've learned one thing: They love Massimo Dutti.

The label, widely considered "Zara's older sister" (they share a parent company) is seriously underrated in the U.S. In Europe, Massimo Dutti is known for its array of elevated basics with on-trend twists. (Think: wardrobe staples in buzzy colorways like cherry red, creamy white, and navy blue.) And after my very chic Italian aunt convinced me to browse its new-in collection, I'm officially hooked.

Ahead, I found every piece worth buying from Massimo Dutti right now. From spring-ready jackets that I can't wait to wear once it warms up to breezy knits, prepare to become as obsessed as I have.

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Julia Marzovilla
Former Fashion E-Commerce Editor

Julia Marzovilla is the former Fashion E-Commerce Editor at Marie Claire, where she reviewed the latest launches from fashion and beauty brands, finds the best on-sale items around the internet, and interviews experts to find the best products in any category to share with her readers. She also created shopping guides that span every vertical on the site as an expert in everything from the best laptop bags to the best laser hair removal devices.