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    Zoë Kravitz Concurs With TikTok: The 'Wrong Shoe Theory' Is Genius

    Coined by stylist Allison Bornstein, the unexpected trend keeps outfits interesting.

    Kaitlin Clapinski's avatar
    By Kaitlin Clapinski
    Published 22 November 2023 In News

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    Zoe Kravitz with Channing Tatum in a white button down, black coat, and purple shoes
    (Image credit: Backgrid)
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    Let’s face it: Fashion can sometimes feel uninspired. Especially during the cooler months, when we are more concerned with staying warm than looking incredibly fashionable, it can be easy to fall into a style slump. The solution? Making fashion fun again by taking it less seriously. Stylist Allison Bornstein made headlines over the summer with her 'Wrong Shoe Theory,' which involves wearing a shoe that feels unexpected in your outfit—like swapping a sneaker for a colorful loafer, and so on. Stylish celebs are also in on the fun: In Los Angeles the other night, Zoë Kravitz mastered the wrong shoe theory with a pop-of-color purple shoe in her otherwise neutral ensemble. The High Fidelity star was out with fiancé Channing Tatum, who, judging by his simple outfit, might be taking cutes from the minimalist maverick by his side.

    Kravitz’s sleek wardrobe is historically enviable—and her latest look was no exception. She layered a longline black maxi coat over a champagne-toned button-down and baggy black trousers. The "It" girl carried a Saint Laurent by Anthony Vaccarello black shoulder bag and added a pop of sparkle with a tennis necklace. Last but not least was her stunning purple shoes that ever so slightly peaked out of the bottom of her pants. Hers are the Ava flats from The Row, which hardly came as a surprise since Kravitz often sports pieces from the quiet luxury brand.

    Kravitz was arm-in-arm with beau Channing Tatum, who's clearly been taking a page out of her minimalist style guide: He opted for an olive-toned long-sleeve shirt, black pants, and neutral sneakers.

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    Zoë Kravitz and Channing Tatum in Los Angeles

    (Image credit: Backgrid)

    For stylist Bornstein, there is no such thing as the 'right' shoe. To explain, when we are styling a dress, we’ll often reach for a flat or sandal instead of a sporty sneaker. But the 'Wrong Shoe Theory' asks us to reconsider that first thought that sticks to the ordinary. In Kravitz’s case, this would be wearing a black boot with her outfit because that’s what seems correct. Byt by adding the pop of purple, she's caught our eye, and her overall ensemble appears more intentional than it is. The next time you’re styling an outfit, don’t be afraid to wear the shoe that feels wrong but is actually oh-so-right. Opt for a sandal with your baggy trousers, or a sneaker with your skirt—the opportunities are endless. 

    If you’re looking to re-up on some basics, you’re in the right place. Below, we’ve sourced a staple pair of trousers, a quality silk button-down, and a black coat perfect for winter to shop. Kravitz's The Row Flats are unfortunately out of stock. But don’t fret; we’ve added other purple shoe options for you to browse through.

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    • Zoë Kravitz tested the wrong shoe theory in denim shorts, a black camisole, and the mules trend for Fall 2026 Zoë Kravitz's The Row Mules Prove the Wrong Shoe Theory Right for Fall
    • collage of Olsen Twins wearing the wrong shoe theory for The A-List Edit Forget Loafers—The Olsen Twins Convinced Me This Shoe Looks Chicer With Trousers
    • Zoë Kravitz stayed loyal to the ballet flats trend in a high-vamp bow-tied pair Zoë Kravitz Is Staying True to the Ballet Flats Trend for Another Fall

    Shop Zoë Kravtiz's Outfit

    The Way-High® Drape Pant

    Everlane The Way-High Drape Pant
    $90 AT EVERLANE

    Sky Relaxed Silk Top

    Reformation Sky Relaxed Silk Top
    $111 AT REFORMATION

    Shearling Coat

    Avec Les Filles Shearling Coat
    $259 AT SHOPBOP

    purple flat

    Vince Camuto Minndy Flat
    SHOP NOW

    poined-toe flat ballerina shoes

    Gianvito Rossi Poined Toe Flat Ballerina Shoes
    $633 AT FARFETCH

    Franco Sarto Women's Tinsley Mary Jane Flats, Raspberry Pink Patent, 5

    Franco Sarto Tinsley Mary Jane Flats
    $80 AT AMAZON

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

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    Kaitlin Clapinski
    Kaitlin Clapinski
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    Fashion Writer

    Kaitlin is a Los Angeles-based freelance writer specializing in fashion, beauty, and culture. Her work is also featured in Editorialist, The Everygirl, Bustle, The Zoe Report, and i-D Magazine. 

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