fragrance
Keep up on Fragrance trends in 2025 with Marie Claire, and discover the best products from the most trusted brands with tips from the experts.
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Kim Kardashian Is Releasing Three New Fragrances This Month
And they all involve Gardenia.
By Amy Mackelden Published
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Paris Hilton Is the Hardest-Working Woman in the Game
No, really. The aughts-era reality star is now a multitasking mega-mogul with 18 product lines, her own hotel, and a gig as the world's highest-paid female DJ.
By Irin Carmon Published
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Angelina Jolie Takes Us Inside Her First International Beauty Campaign in a Decade
The actress and activist on her mother, her philanthropy, and becoming the face of Mon Guerlain perfume.
By The Editors Published
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Amanda Seyfried on Dyeing Her Eyelashes, Not Caring If She Ate Too Much, and the Healing Power of Crystals
The actress in her own words about her health and happiness routine.
By Gina Way Published
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The New Victoria's Secret Fragrance Is a Season Pusher's Dream Come True
It's got the Taylor Hill stamp of approval so...
By Lauren Valenti Published
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Stella Maxwell on Why Victoria's Secret's New Paris-Themed Fragrance Is Going to Be Every Woman's New Obsession
Uh, sold 👼.
By Lauren Valenti Published
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Here's Everything Inside the Insane VMA Swag Bags
Rihanna's perfume, for one.
By Mehera Bonner Published
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Adriana Lima on the Beauty Secrets She's Passing Down to Her Daughters
The Brazilian supermodel and face of Marc Jacobs' new perfume opens up.
By Adriana Lima, As Told To Gina Way Published
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Isabella Rossellini on the Weirdly Coincidental Story Behind Her Signature Scent
Sometimes (happy) accidents happen.
By Isabella Rossellini Published
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This Is the Most Popular Perfume Where You Live
*Spritz*
By Samantha Leal Published
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In Her Own Words: Evan Rachel Wood Reflects on Her Bisexuality and the Power of Perfume
The star gets real.
By Ning Chao Published
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You'll Never Guess What the Best-Selling Fragrance in America Is
But you will probably be delighted.
By Samantha Leal Published
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Model Natalia Vodianova on Not Being Able to Afford Perfume and What It Means to Her Now
An essay on the power of scent.
By Jennifer G. Sullivan Published
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The 6 Strange-Sounding Places You Should *Really* Be Applying Your Perfume
Features From your hair to behind your knees.
By Lauren Valenti Published
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French Actress Clémence Poésy Will Make You Fall Hard for Perfume
The star of Chloé's Love Story campaign shares how scent shapes her life.
By Clémence Poésy Published
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Finding the Perfect Perfume
More polarizing than politics, the wrong perfume can be a relationship deal-breaker. Fragrance-phobe Martha McCully sniffs out her soul mate. Still looking for your signature scent? Use our fragrance finder to discover your perfect perfume.
By Martha McCully Published
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Perfume Promiscuity: Why Signature Scents Are a Thing of the Past
How To Today's fragrance enthusiasts aren't picking favorites.
By Jennifer G. Sullivan Published
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20 Questions with Cate Blanchett
The Oscar-winning actress and face of Giorgio Armani's new Sì perfume shares a simple beauty secret, her dream to visit the South Pole, and her fantasy dinner-party guest list.
By Marie Claire Published
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Hermès Perfumer Jean-Claude Ellena On Why a Signature Fragrance is Like True Love
The search is just as arduous.
By Lauren Valenti Published
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Tory Burch Releases Fragrance and Makeup Line
Tory Burch releases a new makeup line and fragrance.
By Tara Lamont-Djite Published
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Valentine's Day Beauty: The Sexiest Scents
Here are the most alluring new scents from three brands that know how to heed Cupid's call to action.
By Marie Claire Published
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Aix Marks the Spot
Glorious scents abound in charming cities like Grasse and Aix-en-Provence, but fragrance-making isn't as easy as it smells.
By Erin Flaherty Published
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Travel Diary: Venice, Italy and a Gucci Premiere With Blake Lively
What better place to unveil Gucci’s latest creation, Premiere, a gorgeous new fragrance inspired by their couture collection, old Hollywood and one hell of a dress—than at the Venice Film Festival. MC’s Executive Beauty Editor Erin Fla
By Erin Flaherty Published
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Worldly Scents
Intrepid fragrance explorer Courtney Dunlop uncovers the history of how culture informs what smells good to us.
By Courtney Dunlop Published
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Spellbound: A Story of Scent
Alyssa Harad was a perfectly content, bookish grad student when an unlikely encounter with a perfume blog led to an obsession with the seductive world of fragrance.
By Alyssa Harad Published
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The Scent of Sunday
Ineke shows off its Sunday best with the perfect summer scent.
By Elizabeth Dehn Published