Runway shows are so 2009, no? The chic new way to announce a collection is via YouTube, of course. If you're not familiar with 20-year-old designer Gabby Applegate, then take note: She (alongside her army of mostly black clothes) is one to watch. So you know, go ahead, take a look.
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An Exclusive First Look at Free People's Fall Collection
Featuring an all-new girl gang, Paris, and the clothes you'll want to wear now.