10 Eastern European Fashion Designers to Keep on Your Radar

Beware Paris, Milan, New York and London! A new generation of Ukrainian and Russian fashion designers are proving that the Soviet days of black-market blue jeans are behind them. Their innovative combination of western pop-culture and Slavic motif is putting Russia and Ukraine on the fashion map. We'd toss back a vodka shot for a post-Soviet fashion invasion any day.


May 18, 2012 12:00 PM
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Courtesy of designer

Yulia and Alisa Ruban

Country: Russia

The beauty of the RUBAN brand is in its practicality — the cuts are clean and the colors are bright. The two designers, Yulia and Alisa Ruban, were inspired by a long-awaited summer, keeping silhouettes long but leaving spines exposed by various slits. RUBAN’s clothing is interchangeably appropriate between work and a night out — and still, no matter where you are, you’ll be bound to turn heads.