Our First Annual Most Wanted Beauty Awards

More than 12,000 of you shared your most watched, most visited, most liked apps, sites, personalities, products, and more in our reader survey.

By Jennifer Goldstein

September 16, 2013 9:00 AM
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Courtesy of Company

Most Amazing E-Commerce Experience: Sephora

With more than 14,000 products from over 200 beauty brands, Sephora.com won by the largest margin in any category.

"The search function works really well, so the site never feels overwhelming. The customer reviews inspire me to take risks and try new products." —Amy Sturgis, 41, Granite Falls, NC

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