• Give a Gift
  • Customer Service
  • Promotions
  • Videos
  • Blogs
  • Win
  • Games

October 1, 2007

Are Blue Eyes Better?

Aishwarya Rai

Aishwarya Rai

Photo Credit: E. Agostini/Getty Images

Special Offer

Don't it turn their brown eyes blue?
Would Aishwarya Rai, the stunning former Miss World and Bollywood darling, be as popular if her eyes weren't a glowing green-blue? Would she have snagged a L'Oreal cosmetics contract or crossed over to Hollywood?

Since color contacts by FreshLook became available in 1984, women of color - including Naomi Campbell, Lil' Kim, and Ziyi Zhang - have been eager to experiment. "Our largest market is with dark-eyed and dark-complected women," says Jeff Cohen, vice president of global marketing for CIBA Vision (makers of FreshLook), citing African-American, Hispanic, and Middle Eastern women as the top customers in the U.S. "Color contacts are huge with Middle Eastern women because their clothing often covers everything except their eyes. It's one of the only ways they have to express their originality."

With this uniquely exotic notion of lighter eyes coming into vogue, colored-lens users climbed to 2.7 million in the U.S. alone last year.

Connect with Marie Claire:
daily giveaway
Go to the Beach

Go to the Beach

enter now
You Know You Want More
More From World News on Women
This Act Could Put an End to Anti-Abortion Legislation

Women's right to choose is constantly at stake—but this might the solution.

Yet Another Blow to Birth Control Coverage

The Supreme Court's latest decision will limit a key benefit for women.

post a comment

Special Offer
Link Your Marie Claire Account to Facebook

Marie Claire already has an account with this email address. Link your account to use Facebook to sign in to Marie Claire. To insure we protect your account, please fill in your password below.

Forgot Password?

Thanks for Joining

Your information has been saved and an account has been created for you giving you full access to everything marieclaire.com and Hearst Digital Media Network have to offer. To change your username and/or password or complete your profile, click here.

Your accounts are now linked

You now have full access to everything Marie Claire and Hearst Digital Media Network have to offer. To change your settings or profile, click here.