Onomatopoeia only hints at the shiver of pleasure I get from squeezing out a new hand cream, peeling off a rubbery face mask, or blending two lipsticks together. And I’m not the only one who enjoys the thrill of a perfectly textured product. In 2017, #oddlysatisfying had about 200,000 hits on Instagram; today it’s increased sevenfold. Sure, some of those posts are fingers pressing floam and cakes being frosted, but many are devoted to beauty products that deliver sensorial satisfaction. CosRx’s soothing hydrogels look (and feel) like slivers of a Jell-O Jiggler. Kaja’s Mochi Glow highlighters have the same pleasing doughiness as their namesake. And the buttery formula of Mary Kay’s anti-aging cream is a textural ode to its skin-plumping powers. I’m running outof adjectives to describe all my other favorites, so I’ll let the names speak for themselves: jelly shampoo, pink cactus pudding, exfoliating peel spray, avocado melt sleeping mask. If reading those words is almost enough to trigger a tingly autonomoussensory meridian response (ASMR—also ahashtag worth searching), just imagine how gratifying it is to use them. Click through to shop beauty's most satisfying.
These pads look—and feel—like slathering Jell-O on your face (in the best way possible). The cooling rounds offer instant on-the-go relief to puffy, inflamed skin. Pro tip: Chill them in the fridge for even stronger tingles.
Exfoliating isn’t just for your face. This innovative jelly shampoo combines sea salt, pink clay, and charcoal to rebalance the scalp. Plus, it smells absolutely amazing.
This antioxidant-rich jelly exfoliator transforms into milk when you add water. Black tea brightens the skin while blackcurrant scrub particles remove dead cells from the surface.
Mary Kay's buttery age reversing cream works to replenish moisture overnight. Apply this Japanese apricot–infused formula at night and wake up with plumper, more youthful skin.
If you’re craving ice cream, save yourself the brain freeze and reach for this gooey goodness instead. The soft-serve inspired face mask is packed with moisturizing rainbow sprinkles for an instant burst of hydration.
If just looking at this cleanser’s gorgeous holographic packaging isn’t enough to induce relaxation, give it a whirl to wash off the day. The gentle foaming cleanser is inspired by the rainbow aura of bubbles and uses oat amino acids, apple extract, and vitamin E to give your face the deep clean you’ve been craving.
This luscious, silky-soft pudding easily absorbs into skin to deliver a boost of moisture. Prickly pear cactus seed oil delivers a truly addictive glow.
Get stay-all-day brows with this shaping gel. Soothing is the name of this product's game—it makes use of aloe vera for a softer, more natural look.
Chill out with this cannabis seed– and blue agave–infused primer. Its relaxing formula will give you that just-stepped-out-of-hot-yoga glow. Use under makeup or on its own to give your pores a major ahh moment.
If playing with texture’s your thing, Juice Beauty’s exfoliating peel spray is right up your alley. The product applies as a smooth spray and lifts dead cells when massaged in to reveal luminous skin underneath.
Even the name of this mask has us drifting off to dreamland. Creamy, lightweight, and moisturizing are the three words fans use most often to describe this miracle moisturizer, and the reviews don’t lie.
Love gel but hate stickiness? This bouncy formula turns into a watery gel to boost hydration and instantly cool skin.
When you think squishy, satisfying bliss, do you think emulsion? If not, you should. This gel-textured ginseng mix glides across skin for long-lasting moisture and anti-aging benefits.
Get in on the nail art action without the hassle with these jelly bean-inspired polishes from Sally Hansen. We love this shade for its happy, glitter-infused hue.
Unlike regular mochi, this bouncy highlighter is anything but cakey. The innovative formula feels like cream and finishes like powder so you can get the sweetest-looking glow anytime.
Did you know there are Instagram accounts devoted entirely to soap carving? Don’t chop up this bar though—it’s worth a wash. Primal Elements’ vegan, handmade tomato juice complexion bar lathers into a rich cream, leaving your skin velvety smooth and ridiculously clean.
A condensed version of this article appears in the April 2019 issue of Marie Claire.