No matter how old you are, you might think wrinkle cream sounds like something for your grandmother. But the truth is, the earlier you start taking care of your skin, the better! This means incorporating anti-aging products into your skincare routine, drinking enough water, eating right, and staying out of the sun, whether you're in your 30s or are 70+. There are so many products out there (that promise so many things), it can be seriously overwhelming. Never fear. We're here to cut through the clutter.
BEST VALUE ANTI-AGING CREAM
Get the ultimate moisture boost with Olay’s cream that outperformed 10 competitors — even a prestige $440 one — in the GH Beauty Lab’s clinical studies. Packed with powerhouse anti-agers including niacinamide and hyaluronic acid, we found the Good Housekeeping Seal Star increased hydration by 50% on average over 24 hours and improved skin texture by 10% in four weeks. For a limited time, you can this for 25% off on Olay's site.
BEST OVERALL ANTI-AGING CREAM
This top dermatologist pick from Neutrogena aced the GH Beauty Lab’s anti-aging day cream test. The Good Housekeeping Seal Star quenches dry skin and protects against the sun’s rays with SPF 30. Consumers liked that it absorbed quickly, didn’t irritate (even with retinol) and had little scent. One said, “Hands down, the best wrinkle cream I’ve tried!” GH Lab tests found that it firmed and moisturized, evened tone and could smooth fine lines over time.
BEST DRUGSTORE ANTI-AGING NIGHT CREAM
A skin-smoothing retinol treatment and a night moisturizer in one, Olay was a winner of the GH Beauty Lab’s anti-aging night cream test thanks to its noticeable brightening, softening, firming and wrinkle-reducing effects at a bargain price. The cream raised skin’s firmness by 27% over four weeks of use per the Lab’s Cutometer machine, which measures skin laxity. 100% of testers agreed it made skin feel softer and they also ranked it best at brightening. "Skin was firmer and smoother each morning," one noted.
BEST ANTI-AGING HYDRATING SERUM
A high-end skincare delivery system now available at the drugstore, these travel-friendly L’Oréal Paris ampoules house concentrated hyaluronic acid, the hydrating ingredient that can bind large amounts of water into skin. In GH Beauty Lab testing, users found that the serum was absorbed fast and their skin was immediately moisturized, softer and refreshed after one use. “My skin looked and felt plump," a tester remarked.
BEST ANTI-AGING DAY CREAM
Great for everyday wear, RoC’s moisturizer was a GH Beauty Lab anti-aging day cream test winner, absorbing quickly and not leaving a greasy feeling on skin. Even better? It has SPF 30 built in — the minimum amount our experts recommend using. In Lab evaluations, the formula reduced visible spots by 4.5% in just four weeks. Consumer testers gave it top marks for softening, firming, and reducing wrinkles.
BEST VALUE ANTI-AGING NECK TREATMENT
If you want a pick that can do double-duty, this fast-absorbing face and neck serum from No7, a GH Seal star, can’t be beat. The winner in the Beauty Lab’s neck treatment test, it was the best at tightening and lifting skin in Lab evaluations, while also reducing the look of fine lines and wrinkles.
BEST VALUE ANTI-AGING SERUM
Not your average serum, No7's GH Seal star formula ups the game by dispensing the product through a rollerball applicator to massage ingredients like peptides into skin. A clinical study showed visible improvement in firmness and lift of cheeks and jawline over eight weeks of use. Nearly 80% of users found that their skin felt firmer after only one week, according to GH Beauty Lab data analysis.
BEST ANTI-AGING EYE CREAM WITH RETINOL
In GH Beauty Lab evaluations, this La Roche-Posay eye cream absorbed quickly, reduced the appearance of fine lines, and diminished under-eye puffiness. It’s packed with powerful anti-aging retinol, so our pros recommend only using this at night before bed, then applying sunscreen every morning. Even with retinol, GH Lab testers didn’t report any irritation. One tester summed it up well, “I didn't really have much faith in eye creams until trying this one!”
BEST VALUE ANTI-AGING EYE CREAM
RoC’s cream was a winner of the GH Beauty Lab's anti-aging eye treatments test for tackling every eye-area issue — at a price way below the average. Lab measurements found it increased firmness by 19% and hydration by 20%, reduced wrinkles by 10%, plus brightened dark circles and depuffed undereye bags
Best Natural Anti-Aging Serum
Combining botanicals with science-backed skin benefits, like white pine, artichoke and black oat extracts, this creamy GH Seal star Korres serum effectively smooths creases, firms, and minimizes pores. In clinical assessment after four weeks of use, 97% of women showed an improvement in fine lines, wrinkles and firmness, and 100% in the look of pores.
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