Paris Hilton Becoming a Brunette Was Nowhere Near My 2026 Bingo Card
I never thought I'd see the day.
If you ever needed a reminder that it's never too late to reinvent yourself, just look at Paris Hilton. For the last three-ish decades that she's been famous, her hair has always been the same stunning shade of platinum blonde, but to the surprise of practically everyone, that all changed this past weekend when she decided to try out life as a brunette.
On May 16, the 45-year-old reality star and Parivie founder walked the runway at the Gucci Cruise 2027 fashion show. The look she wore featured a high-neck, lemon yellow maxi dress with a gold belt design that she paired with green and red Gucci belt and black, knee-high boots. Most noticeably, her hair was different. Hilton strutted down the runway wearing long, bone-straight hair that was a deep brunette color in lieu of her typical blonde hair. She also wore a long side bang that was cut just past her eyebrows. There's a good chance that the new hair color was just a temporary switch she made specifically for the show, but permanent or not, I definitely never thought I'd see this day.
Paris Hilton walks the runway at the 2027 Gucci Cruise show wearing dark brunette hair and bangs.
Blonde hair always seems to trend in the summertime, but honestly, there's never been a better time to flip that trend around and go darker. Experts have already predicted that deep hair colors like espresso, chocolate brown, and even jet black will be huge this year, and the stars are already proving them right. Back in February, Cara Delevingne debuted a brunette wolf cut after spending years as a blonde, and Gigi Hadid temporarily wore a matte black hydro bob just weeks before.
"Rich, glossy brunettes are in high demand right now, such as espresso, milk chocolate, and multi-tonal brunettes with subtle dimension," celebrity hairstylist Laurie Heaps previously told MC.
If you really are considering dyeing your hair a moody shade of black or brown for the summer, the good news is that these colors tend to not be as harsh on your hair as blonde and other shades that require bleaching. For tips on how to keep your color looking fresh, read ahead.
If you're just testing the waters with color, try a semi-permanent color-depositing mask. This one lasts up to ten washes.
If you must permanently dye your hair at home, use a kit that comes with all the essentials like gloves and color-protecting shampoo.
Blue shampoos get rid of red or orange tones in brown hair.
Give your hair a boost with a leave-in mask that repairs damage and prevents breakage.
Give your dark hair an extra shiny finish with a quick, in-shower gloss treatment.
