Makeup Icon Bobbi Brown Is Leaving Her Legendary Namesake Brand

Bobbi Brown to Leave Bobbi Brown Cosmetics - Bobbi Brown It Leaving Her Company

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If you were a teen in the '90s, chances are you owned a copy of Bobbi Brown Beauty, AKA the bible of makeup. In the '00s, you may have spent your time combing through Bobbi Brown Beauty Evolution. And, if you're somehow living in the future, you probably own the forthcoming Bobbi Brown Beauty from the Inside Out. Such is the lasting legacy of Bobbi Brown (opens in new tab)—which is why it's *truly* shocking that the legendary makeup artist and natural beauty proponent is stepping away from her eponymous brand.

After 25 years as a veritable beauty guru, Brown has announced that she will leave her company (Bobbi Brown Cosmetics, Estée Lauder Companies, Inc.) and start a new yet-to-be-disclosed endeavor.

According to Brown, it was the 25th anniversary of her business that "made me realize it was time to start a new chapter and move on to new ventures." In a statement, she continues:

The iconic MUA will reportedly reveal details of her "new chapter" in 2017, but it's worth noting that she's said to have a non-compete clause with Estée Lauder.

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Mehera Bonner is a celebrity and entertainment news writer who enjoys Bravo and Antiques Roadshow with equal enthusiasm. She was previously entertainment editor at Marie Claire and has covered pop culture for over a decade.