Is #WakeUpCall The Next Viral Social Media Cause?

A new campaign raising awareness for UNICEF could be the next ALS Ice Bucket Challenge
Courtesy of Naomi Campbell

UNICEF is launching a new social media campaign via Instagram and Twitter to raise money and awareness for the refugee children in Syria. The #WakeUpCall challenge urges people to share a photo of themselves within moments of waking up (think Bey's #IWokeUpLikeThis). Like the ALS Ice Bucket Challenge, participants must nominate three others to participate in the challenge and donate as well.

Celebrities and the fashion set have already started participating—Naomi Campbell took to her Instagram and Twitter to post her #WakeUpCall selfie urging followers to donate by texting SYRIA to 70007.

Donations to UNICEF's Syrian crisis can also be made at


Related Links:

Watch Nina Garcia and Tim Gunn Take the ALS Ice Bucket Challenge

Is #FeelingNuts the New Ice Bucket Challenge?

The Game of Thrones Stars Take On the #IceBucketChallenge

Image via Instagram

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