When you go to a concert, chances are you overload your Snapchat story with quick clips from your favorite snogs. You don't want to be that person who posts them all to Instagram, completely clogging your friends' feeds. But Instagram, in what seems to be a major dig at Snapchat, just released its own story feature so you never have to be that girl.
Instagrams you add to your story won't show up in your feed or in your profile grid unless you specifically choose to feature it. If your account is private, so is your story, but if it's public, you can still hide it from anyone you don't want snooping in your business. Just like with Snapchat, you can add fun little effects like text and drawings to your stories, and—yup—everything disappears in 24 hours. The company told Mashable that stories were simply a "new format" that they were taking on, not any copy of Snapchat. (But come on, it's really similar.)
If you want to view your friends' stories, they'll appear in little circles at the top of your feed, similar to the circles you see on the Snapchat Discover page. Just tap on your friend's profile picture if it has a colorful ring around it, and you'll see new photos and videos in their story.
Instagram, for better or worse, has long been considered an app where you only feature your most like-worthy and pretty photos. The company is clearly hoping that this new feature helps redefine what's actually Insta-worthy—and gets you to post even more than you already do.
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