At the heart of the matter is the Branché girls. Who is she? We've rounded up New Yorkers—from our cover girl, the inimitable Diane Kruger, to forever-cool downtown icon Chloë Sevigny, to savvy local ladies like chef Melia Marden and editor Uzoamaka Maduka——who, in and of themselves, define the term.
Still wondering what we mean? Flip through the pages of Branché: We're guessing you'll know it when you see it.
Tell us what you think at marieclaire.com/branche.
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