Hulu has released a 30-second Super Bowl teaser for its upcoming drama The Handmaid's Tale, marking the first ever big-game commercial for the streaming platform.
Adapted from Margaret Atwood's 1985 novel, The Handmaid's Tale is set in a dystopian future where women's rights have been abolished, and women of childbearing age are forced into sexual and reproductive slavery in the households of powerful men.
The 30-second trailer highlights Offred (Elisabeth Moss) as she is initially captured by the totalitarian government, separated from her daughter, and forced to become a "Handmaid" for a military commander (Joseph Fiennes) whose own wife (Yvonne Strahovski) cannot conceive.
"Better never means better for everyone. It always means worse, for some," Fiennes' commander tells Offred in the new footage, referring to the dictatorship under which they now live.
As has already been widely teased, The Handmaid's Tale is far more relevant and frightening than anyone could have imagined when it went into production last year, given that the United States now has a government that genuinely would like to repeal women's reproductive rights.